The future of philanthropy

The relationship between private wealth, philanthropy and society is as complex and personal as it is rewarding. The way individuals are approaching philanthropy has evolved in recent years, with philanthropists taking the very best of the corporate world and adding more rigor and measurement to how they give back to social causes, reprioritizing how and where they invest, and going beyond financial contributions to direct both time and talent to their philanthropic endeavours.

The Future of Philanthropy campaign provides insight into emerging trends in philanthropy, including what drives philanthropists of today, the strategies and structures behind their philanthropic activity, the impact on both those that benefit from such activity and on those who give, how philanthropists collaborate, and the role philanthropy plays in bringing families closer together.

As the world transitions to a new normal and societies seek to recover from the economic impacts of COVID-19, the ESG agenda is climbing the list of priorities for organizations, individuals and broader society, including those wealthy populations who are looking to give back. Against this backdrop, we are seeing the emergence of a new wave of modern philanthropists adopting innovative approaches to philanthropic activity.
During 2021, KPMG Global Family Office conducted surveys and in-depth interviews with select philanthropists around the world to uncover how they support various causes, the approaches they adopt, as well as their successes and lessons they have learned along their journeys.

The "Disruptive Philanthropists" report is the result of this research. The report highlights new approaches, collaboration strategies, and emerging trends amongst some of today's most active philanthropists. The report also explores broader macro trends shaping the giving landscape, as well as case examples and key learnings from philanthropists, which may help others seeking to maximize their philanthropic impacts.