Sports is among the fastest growing in India today reflecting both, economic opportunity, and evolving consumer engagement. In order to provide a deeper perspective, our latest report examines the 16 sub-sectors within the sports ecosystem.
Helping sports organisations create, enhance, and preserve value
KPMG in India’s Sports consulting services helps organisations engaged in sports related products, services to create, enhance and sustain value. Our team of professionals in India has decades of experience in designing and delivering tailored advisory and cutting-edge transformation strategies towards improved policy, processes, practice and performance. We help sports organisations to achieve sustainable growth, maintain core competitive advantage and improve business performance. We focus on converting opportunities into action and develop potentially winning strategies for you.
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Sportlight - The business of sports in India
Driving growth with Sports trends
- Union Budget 2026-27
- A new breed of creators is cultivating fandoms for sports beyond cricket
- The Indian Sport Management Conference 2025
- National summit on accessibility in sports, tourism, transportation & ICT
Sports has been a special focus in the Union Budget for 2026-27. It has given priority to make India a sporting powerhouse through multiple initiatives around sports manufacturing and grassroot programs through Khelo India program. The budget has increased by 18% for the year 2026-27 with INR4480 crore allocated.
India remains cricket-dominated, generating 80-85% of sports revenue. But as we advance, securing hosting rights for the 2030 Commonwealth Games and bidding for the 2036 Olympics, we're propagating other sports through diverse channels, including social media and content creation.
Data, tech & the future of sports management:
Technology is the fastest growing sub-sectors in India in sports with adoption of wearable technology, fan engagement software and decision support system through AI. It is shaping how athletes prepare and perform, how coaches make informed decisions, and how sporting organisations build long-term, sustainable success. The real value lies in applying it with clarity, responsibility, and a clear focus on performance outcomes.
Accessibility, being more than just a social imperative, is a growth engine for India’s future. When we invest in inclusive infrastructure across transport, tourism, sports, and technology, we unlock new markets, drive innovation, and add directly to our nation’s growth trajectory. True progress is measured not by how far we go alone, but by the bridges we build so everyone can cross. Let’s make accessibility the foundation of Viksit Bharat.
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