As India scales its sporting ambitions, the focus is shifting from event execution to legacy creation - with large-scale events acting as catalysts for urban development, infrastructure utilisation and long-term economic impact. A clearly defined vision and execution strategy will be critical to ensure that investments translate into sustainable utilisation, revenue generation and long-term value creation.
At the same time, increasing participation from private organisations, coupled with government-led infrastructure investments and policy initiatives such as Khelo India, are accelerating the professionalisation of the sector. This is enabling the development of a more integrated ecosystem spanning infrastructure, operations, talent development, media rights and content monetisation.
KPMG in India’s Sports consulting services helps organisations engaged in sports related products, services to create, enhance and sustain value. Our team of professionals in India has decades of experience in designing and delivering tailored advisory and cutting-edge transformation strategies towards improved policy, processes, practice and performance. We help sports organisations to achieve sustainable growth, maintain core competitive advantage and improve business performance. We focus on converting opportunities into action and develop potentially winning strategies for you.
