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      India’s sports industry is undergoing a strategic transformation from a cricket-dominated entertainment sector to a multi-sport, digitally enabled economic engine. According to KPMG in India’s latest report titled - “Sportlight - The Business of Sports”, the sector is now estimated at USD 19 billion growing at a CAGR of 12–14 per cent and is projected to reach USD 40 billion by 2030. 

      The report was officially unveiled by Dr. Mansukh Mandaviya, Hon’ble Minister of Youth Affairs and Sports, during the Playcom 2025 event, held in collaboration with Sportstar.

      The report provides a comprehensive view of India’s sports ecosystem, covering infrastructure, policy, technology, manufacturing, media, and fan engagement. It positions sport not just as entertainment, but as a strategic lever for economic growth, employment, and global influence.

      Key highlights of the report include:

      • India’s sports industry is currently estimated at USD 19 billion growing at a CAGR of 12–14 per cent projected to reach USD 40 billion by 2030
      • Sports goods manufacturing, valued at USD 6.7 billion, is projected to touch USD 11 billion by 2030, with hubs in Meerut and Jalandhar expanding under emerging FTAs
      • Cricket continues to dominate, contributing nearly 80 per cent of the sports economy, but emerging leagues in kabaddi, football, volleyball, and women’s sports are gaining traction
      • The sports-tech sector, estimated at USD 1.6 billion, is transforming athlete performance and fan engagement through AI, wearables, and OTT platforms and stadium modernisation
      • Infrastructure investment in sports stands at USD 2.7 billion, projected to rise to USD 6 billion by 2030, with over 1,000 Khelo India Centres and 100+ SAI Centres operational
      • The rise of the athlete economy, sports tourism, and Global Capability Centres (GCCs) is creating new revenue streams and employment opportunities across urban and rural India
      • Sports sponsorships crossed ₹16,633 crore (~USD 2 billion) in 2024, with non-cricket sponsorships growing 19 per cent YoY
      • Streaming platforms are reshaping consumption, with IPL 2025 drawing 450M+ viewers across TV and digital

      The report also outlines a future roadmap for India to transition from a cricket-centric model to a multi-sport, digitally enabled, and globally integrated sports economy, with recommendations across governance, infrastructure, manufacturing, and education.

      Sportlight - The business of sports in India

      A view of India’s sports ecosystem, covering infra, policy, tech, manufacturing, and media, driving growth and global influence

      Download the report (17.8 MB)
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      Prasanth Shanthakumaran

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      KPMG in India

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