We effectively leverage our vast repertoire of skillsets and expertise, our global network and frameworks and methodologies to deliver differentiated offerings and outcomes. Our advisory services leverage our deep knowledge in consumer markets and our methodologies to manage complex strategic issues such as Mergers and Acquisitions, market entry strategies, new regulatory requirements, people management and growth strategies. Our tax services support your consumer-centric business in planning, compliance and reporting of taxes across the spectrum, and our dedicated professionals utilise latest tools and methodologies with their agile perspective to provide constructive inputs.
India is witnessing an exponential rise in digital literacy
Today, consumers are far more informed, research-driven and demanding. Consumer markets are changing dynamically in the face of continuous disruption. As key drivers transform, pressing scenarios present new opportunities, and challenge the norms.
Our capabilities span across a diverse array of varied industries
How can KPMG in India help?
Consumer markets are changing dynamically in the face of continuous disruption
India Union Budget 2025-26: Our Sector Insights
KPMG in India point of view 2025 - Agriculture and Allied Sectors
Budget 2025 intends to transform agriculture by improving productivity, leveraging technology, developing capacity, and enabling credit availability
KPMG in India point of view 2025 - Consumer Markets and E-commerce
Budget 2025 sets the stage for a consumer-led growth cycle, with increased spending power, better infrastructure, and regulatory simplifications
Driving growth with Consumer Markets trends
- Gen-Z and the Digital Revolution: Fueling the Next Phase of Retail Growth
- NRF 2025 Retail’s Big Show Asia Pacific
Dr. Puneet Mansukhani
National Sector Head - Retail, Global Retail Head - Digital & Technology Transformation
KPMG in India
Gen Z: A tech-native, purpose-driven, and influence-heavy bunch is rapidly emerging as the country’s most consequential consumer segment. Having grown up in a hyper-connected world dominated by smartphones and social platforms, Gen Z demands more than products -- they seek personalisation, cultural alignment, and authenticity.
Dr. Puneet Mansukhani
National Sector Head - Retail, Global Retail Head - Digital & Technology Transformation
KPMG in India
Despite ongoing tariff challenges and changing global headlines, retailers across Asia continue to chart a strong growth trajectory. Globalisation remains a key theme, with both physical and online expansion shaping the narrative in this region. Global brands are intensifying their focus on Asia, tailoring strategies to capture market-specific opportunities. At the same time, private labels are gaining significant traction, with consumers showing increasing preference for locally curated offerings.
Interestingly, Gen Z is playing a pivotal role in this shift. Their influence on social media has amplified product visibility and brand perception, often determining what becomes a trend or a success story. Aligning with this new consumer behaviour and leveraging digital influence is becoming not just valuable but essential.
Hear from the experts
India Insights
Our insights is your gateway to thought leadership and in-depth reports. Explore our curated collection of valuable content, where we delve into complex business challenges, share industry trends, and provide actionable insights.
Something went wrong
Oops!! Something went wrong, please try again
Media
Podcast series for Consumer Markets leaders
Listen to expert opinions and market examples of how today’s businesses are becoming more and more customer-centric.
Global insights
Key Contacts
Dr. Puneet Mansukhani
National Sector Head - Retail, Global Retail Head - Digital & Technology Transformation
KPMG in India
Himanshu Rattan
Partner and Lead – Food, Agri & Allied Services, Government & Public Services
KPMG in India
