Team dsm-firmenich is a professional cycling team with three programs; a men’s, a women's and a training program. To keep up with the best teams in today's cycling, riding fast and old-fashioned team tactics are no longer enough. Team dsm-firmenich wants to use a data-driven approach to make better decisions and make the team stronger. Narelle Neumann, Head of Science at Team dsm-firmenich explains: "One of our goals is to develop all aspects of riders' performance so that they can reach their full potential – as individuals and as part of the team." Achieving this requires the right insights and analysis. That is why KPMG was asked to play a central role in this.