You can't have missed the press coverage and social media chatter surrounding ChatGPT, the accessible writing tool from OpenAI.1

Following a stream of developments from major artificial intelligence (AI) projects in 2022, ChatGPT and similar generative AI tools proved a tipping point in the popular imagination. And despite some of the amusing answers it's produced, many people are wondering how tools like ChatGPT will be used by organizations.

People have used generative AI to negotiate discounts on phone bills, dispense therapy to real-life patients, write Python code, poems, songs or novels, and to take (or cheat in) exams. Generally. large language models (LLMS) produce good results that appear amazing. As such, they could signal a shift in the way communications and businesses work.

Download our latest thinking around generative AI, what's behind the interface, and makes it work. Plus read our full report to discover potential use cases and opportunities, as well as what to consider if you’re thinking of using generative AI applications in your organization.

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