KPMG Recognized as Market Leader in AADA Quadfecta Services for Generative Enterprise 2024

KPMG's Market Leadership in AADA Quadfecta Services drives transformative business solutions for the Generative Enterprise 2024.
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KPMG has been recognized as a Market Leader in the HFS Horizons AADA Quadfecta Services for the Generative Enterprise 2024 reportopens in a new tab.

The report relies on a range of sources to help HFS obtain a well-rounded perspective on 27 service providers. The aim of the report is to assess service providers’ ability to demonstrate the continuous value delivered to their enterprise clients, leading to them becoming a Generative Enterprise via the AADA quadfecta (i.e., analytics, AI, data platforms and automation).

To be acknowledged as a market leader (known as Horizon Three), providers must demonstrate the ability to “deliver integrated solutions that leverage the full power of analytics, AI, data platforms, and automation [AADA] and create entirely new sources of value, including forecasting future business models and enabling real-time decision-making. The aim is to create a Generative Enterprise”.

The report summarizes KPMG’s strengths as offering: “Holistic execution, IP development, and strategic partnering in the AADA space to drive cohesive business transformations.”

In relation to our capability, it states that “KPMG delivers comprehensive transformation and value creation…”, with an “emphasis on integrated teams and change management ensures that transformations are technical and aligned with client-specific business models”.

We are proud to have received this recognition, and of the commitment KPMG firms have shown in building leading practices that helps clients apply AADA technologies to create differentiated experiences for their own customers and employees. KPMG Lighthouse, a global network of centers of excellence in data & analytics, has helped accelerate our capability in AADA related technologies.

We believe that our approach, technology solutions, and commitment to clients sets the global organization apart. By starting with the model answer, KPMG firms can help accelerate change, and reduce risk. 

We are proud to be recognized as a ‘Leader’ in the HFS Horizon AADA Quadfecta Services for Generative Enterprise 2024. This reflects the strength of our advanced solutions and extensive assets, helping clients unlock value, drive enterprise-wide transformation, and achieve lasting growth in an ever-evolving market.

Matteo Colombo

Principal, Global Cloud, Data & AI Leader

KPMG International


It’s great to see KPMG recognized in this manner. At KPMG, we work with our clients on their digital transformation journey, with automation as a key enabler. This report reflects our significant investment in analytics, artificial intelligence, data and automation technologies, laser focused on business transformation.

Bobby Soni

Global Technology Consulting Leader

KPMG International

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Bobby Soni

Global Technology Consulting Leader

KPMG International

Matteo Colombo

Principal, Global Cloud, Data & AI Leader

KPMG International