The automotive industry is at a pivotal moment.

Driven by advances in electric powertrains, self-driving technology, and enhanced customer experiences, the business opportunities have never seemed greater. 

About the report

In the latest KPMG Global Automotive Executive Survey, more than 1,000 executives in 30 countries and territories said they see enormous opportunities. But they are becoming more sober in their assessment of market prospects compared to previous years.

Having committed more than half a trillion dollars to the EV transition, the industry is asking when companies will see a return on the investment. Most automakers currently face losses on battery-electric vehicles, signaling potential shifts in the industry.

The upshot: to help ensure companies end up as winners, executives should rethink their strategies and ask themselves some important questions.

Read the report and explore the interactive data

We believe that a brilliant future for the automotive industry — with exceptional products, satisfied consumers, and a positive environmental impact — is within reach. Overcoming near-term challenges will be key. Explore the interactive data and download the report to learn more.

Explore the data

Interact with the data and view graphical results by country, company type and job title.

Getting real about the EV transition

It’s still an exciting — and rewarding — journey, but it may take longer and the ride won’t be smooth.

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Getting real about the EV transition-Executive summary

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