Case study 1
KPMG Global Values Week 2025
Building trust, together
In May 2025, KPMG Global Values Week brought together 275,000 colleagues across more than 140 countries and territories for a shared celebration of our culture and Values — Integrity, Excellence, Courage, Together, and For Better. This year’s program was more than a series of events; it was a catalyst to strengthen trust, inspire ethical decision-making, and unite our people in a rapidly changing world.
Guided by feedback from previous years and a renewed focus on ethical culture, Global Values Week was an opportunity to introduce our ethical decision-making framework CARE, helping colleagues navigate complex decisions with confidence. The week featured a global broadcast with best-selling author and speaker Simon Sinek and KPMG International’s Global Chairman and CEO, Bill Thomas, interactive “ethical avengers” challenges, and tailored local activities led by more than 320 activators around the global organization. Programming was designed to be accessible and culturally relevant, with content translated into seven languages and events scheduled to reach every time zone.
Colleagues from at least 130 countries and territories participated in daily ethical dilemma quests, with post-event surveys showing 90 percent of respondents gained a clearer understanding of how our Values support strategy and trust. Most importantly of all, most respondents came away feeling more motivated to champion KPMG’s Values.
KPMG Global Values Week 2025 demonstrated the power of shared reflection and open dialogue, and the collective action it unlocks. By living our Values every day, KPMG people are building a culture of trust — one decision, one conversation, one connection at a time.