The client had limited view and control over the building blocks required to drive sales, such as:
Highlights
Client challenge
The client wanted to setup sustainable business practices to exponentially improve revenue growth and achieve higher EBITDA.
- Front-office challenge
- Middle-office challenge
- Back-office challenge



KPMG in India’s approach
KPMG in India used a cross functional team to address the client’s challenge, involving experts from procurement, operations, supply chain, sales and marketing, finance, human resources (HR), digital and internet technology (IT).
KPMG in India divided the programme into five different workstreams.
Workstream 1: Go-to-market strategy

Workstream 2: Sales and channel management

Workstream 3: Marketing

Workstream 4: Capability development

Workstream 5: Governance and infrastructure

Result
Why KPMG Connected Enterprise?
The engagement was an enterprise transformation with interdependencies across the functions of procurement, operations, supply chain, sales and marketing, finance, human resources (HR), digital and internet technology (IT).
The connected enterprise approach enabled the team to navigate the interdependencies in a structured way to create standardised processes and develop capabilities that can drive sustainable growth for the client firm.