Digital experience design is crucial for businesses looking to create engaging, user-centric digital experiences that are intuitive, easy to use, and visually appealing. By carefully considering user needs and preferences, businesses can create digital products and services that improve customer satisfaction and loyalty, increase engagement and conversion rates, and promote accessibility and inclusivity. As technology continues to play an increasingly important role in our daily lives, the importance of digital experience design is only going to grow.

Through KPMG unique human centred approach of designing experiences, which is

  • Explore - Identify the problem and gather user insight by Empathy Research
  • Ideate - Generating ideas that help address user needs
  • Create - Develop Prototype to help capture user feedback   
  • Evolve - Pitch the solution to market “ Bring Idea to Life “

The importance of digital experience design extends beyond just customer-facing platforms. Internal digital systems, such as employee portals and enterprise software, also benefit from thoughtful design. A well-designed system can improve employee productivity and satisfaction, leading to a more efficient and effective workforce.

In this point of view (PoV), we explore the principles and practices of experience design in the digital world. We cover topics such as mediums of digital design and the latest trends and technologies shaping the field, including artificial intelligence, virtual reality, and augmented reality.

KPMG in India’s Design Thinking practice is engaged in making efforts to evangelise design led innovation and support organisations in their transformational journey. We hope you find the contents of this PoV insightful, and this helps you observe your customers closely to capture their changing motivations and needs.

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