Name: ET Auto Retail Forum 2026
Start: 2026-08-25T09:00:00.000+05:30
End: 2026-08-25T18:00:00.000+05:30
Location: Hyatt Regency, New Delhi

KPMG in India is knowledge partner for this event.

The 9th ET Auto Retail Forum explores how automotive retail can emerge as a key contributor to growth for both OEMs and dealers as the industry adapts to a new generation of digital-savvy customers, evolving ownership preferences, AI-driven engagement, and the transition towards new mobility services.

Bringing together OEM sales and marketing leaders, dealer principals, technology providers, financiers and industry experts, the forum explores strategies for fostering a more customer-centric, efficient, and future-ready retail ecosystem.

Under the theme 'Reimagining Automotive Retail: Aligning OEMs and Dealers for India's Next Era of Mobility,' the forum examines experience-led retail, AI-powered customer engagement, evolving retail architectures, dealer profitability, EV monetisation strategies, and the future of the OEM-dealer relationship in a rapidly changing mobility landscape.

Key discussion points

Creating the experience economy
Designing seamless customer journeys from discovery to ownership
Adapting for an AI-native automotive retail
AI adoption opportunities and challenges for dealerships

How dealerships are becoming technology-driven enterprises
EV retail 2.0: From EV adoption to EV monetisation
Battery-as-a-service and subscription-led ownership models
Creating a unified retail ecosystem for the future

Agenda and Sessions

Time

11.00 a.m – 11.15 a.m IST

Session

Knowledge partner address

Speaker

Jeffry Jacob

Partner and National Sector Leader - Automotive, Industry Group Leader - Chemicals

KPMG in India

mail

Time

12.45 p.m – 1.45 p.m IST

Panel discussion

Creating the experience economy: Marketing, selling and designing ownership journeys

Moderator

Rishabh Sharma

Partner

KPMG in India

opens in a new tab

Time

3.05 p.m – 4.05 p.m IST

Panel discussion

The future of automotive retail: B2B, D2C, light formats, and AI-driven customer experience

Moderator

Rohan Rao

Partner, Deal Advisory

KPMG in India

mail

Know more

Hear from the experts

Tech and AI are being used by OEMs to better understand customers' needs and provide a seamless experience.

Watch now on ETAuto

Automotive retail is entering a structural shift, one where dealerships need to own the customer relationship well beyond the point of sale.

Watch now on ETAuto

KPMG in India leaders on ET Auto Retail Forum 2026

Rohan Rao
Rishabh Sharma

Rohan Rao

Partner, Deal Advisory

KPMG in India

mail

Automotive retail is entering a structural shift, one where dealerships need to own the customer relationship well beyond the point of sale.
The next decade of automotive retail will belong to dealers who look to establish a lifelong relationship with their customers. Dealers who build trust with their customers, use data to anticipate customer needs, deploy AI to manage productivity and drive long-term customer engagement will ensure that they enjoy sustainable profitability and competitive advantage over their peers.

Rishabh Sharma

C&O-Commercial-IM&A
KPMG in India

Automotive customer experience is shaped across the entire journey, from the first interaction to purchase and ownership. Brands that bring together digital, physical and human experiences will build stronger trust, deeper loyalty and lasting business value.