GCC Meet, Trivandrum Edition, 2024

KPMG in India is proud to present GCC Meet, Trivandrum Edition, 2024, designed to create a strategic insight hub for GCC leaders to champion technology-led business transformation journeys through innovation, talent, and two-location strategy. The gathering is poised to be a platform for knowledge sharing discussions, strategic networking, and exchange of key insights among thought leaders and industry dignitaries.

In today’s hyper-connected global economies, multinational corporations seek not only operational efficiencies but also agility and innovation. GCCs emerge as pivotal assets that encompass specialised functions such as IT, finance, research and development, and customer service. GCCs are housed in strategic locations (such as India) that offer access to diverse talent pools, cohesive ecosystem, conducive business environment and high-quality infrastructure.

GCCs seek to re-imagine target operating model through talent acquisition and retention, and digital and technology adoption in their DNA. In India, GCCs have surged ahead of IT service firms in absorbing talent but are facing attrition due to active competition among themselves, particularly for Science, Technology, Engineering, and Mathematics (STEM) graduates in data science, cybersecurity, and experience design. To further drive cost and operational efficiencies, GCCs are eager to become nimble footed and agile by articulating strategic technology/IT roadmap for the short, mid, and long-term:

Innovation centre of excellence (CoE): By assembling cross-functional squads, GCCs accelerate the pace of innovation. These COEs serve as catalysts for innovation culture development, product development, process optimisation and market expansion.

Digital hub: GCCs harness advanced emerging technologies and data-driven insights to re-imagine business models and gradually transition from cost centres to profit centres. Leveraging generative artificial intelligence (GenAI) and predictive analytics, GCCs unlock new revenue streams, enhance customer experience, and drive operational efficiencies.

From market entry strategies to supply chain optimisation, GCCs drive end-to-end transformation, ensuring alignment with corporate vision and customer centricity. This integrated approach enables GCCs to deliver a compelling value proposition and drive scalability.

With a clinical execution of second-location strategy, GCCs capitalise on geographic diversity to amplify their impact. This also enables GCCs to access diverse talent pools, cultural perspectives, market insights and mitigate risks associated with centralisation of operations in one location. In India, even as tier-I cities remain primary choice for setting up greenfield GCCs, existing GCCs are doing brownfield expansion into tier-II and tier-III cities to de-risk their portfolios and tap the talent pool available at lower costs.