Banks, insurance companies, telcos, utility providers, retailers, etc. have huge amounts of data available on their customers. If you use and analyse the data properly, it can help you to provide tailor-made products and services for customers more efficiently; adjust advertising and business offers for clients and enhance communication with them, thus improving their customer experience. Accordingly, your data turns into real value in the form of higher revenue.

The Data & Analytics professionals at KPMG can help you:

• Enhance the management of customer experience
• Iimprove it and reduce the cost of servicing your clients
• Increase success in acquiring new customers and the loyalty of existing customers
• Better understand your client portfolio and increase its profitability
• Reduce the credit risk of a selected customer group
• Select the appropriate price strategy for certain products.