Developing brand strategies aligned to the brand's vision and empathic understanding of the consumer


      We help brand's drive their innovation agenda for growth and resilience.  We help the organisations navigate fundamental shifts in their strategy, positioning, culture, processes, offering and brand experiences. We do this by developing brand strategies aligned to the brand's vision and empathic understanding of the consumer. We help build their innovation capability and build an ecosystem of growth. Our wholistic approach and processes are driven to produce meaningful results.

       

      Our framework

      Customer

      Customer  (experience centric)

      Young Industrial Engineer Working on a Futuristic Jet Engine, Standing with Laptop Computer in Scientific Technology Lab. Scientist Developing a New Electric Motor in a Research Facility.

      Future Focused (tend/technology)

      Brand

      Brands Value (purpose) driven

      Our offerings

      Brand strategy

      • Vision and value alignment
      • Service design
      • Experience design
      • Culture design
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      Innovation

      Innovation next

      • Future solution strategy
      • Open innovation
      • Trend spotting and insight

      Customer centricity

      • Customer advocacy office
      • Research/insight/Cocreation
      • Concept testing and feedback
      Shot of a female juice bar owner taking payment from customer. Female customer paying for juice with credit card.
      Businessman holding puzzle pieces with human icons, representing team building and employee selection for an office worker job board stock photo contest winner

      Innovation culture

      • Innovation audit
      • Empathic process design
      • Capability training

      Our 6P approach to innovation

      • Purpose

        Defining the purpose of the brand and assignment

      • Persona

        Empathic understanding of the key stakeholders and insight generation

      • Promise

        Setting goals that are desirable, feasible and viable

      • Possibility

        ideation and co-creation of approach

      • Personalisation

        the differentiated experience/ritual which makes it special to the brand and customer

      • Prototyping

        testing/feedback/improvements and roll out

      Why KPMG in India

      Businessman, laptop and team in finance discussion, project planning or schedule at office. Asian man and business woman working on computer for corporate statistics or financial plan at workplace.
      • Our engagements have improved brand experience/customer advocacy, build future blueprint/resilience, driven profitability through differentiation in service offering, improved the adoption and effectiveness of processes, created a culture/ecosystem of innovation with shared purpose.
      • With years of expertise in the field of innovation, our strategists and consultants are fully committed to driving returns on innovation.
      • We have the experience of having delivered over 150 + tailored training assignments, over 200 + innovation consulting assignments and created over 20 + brands. We have driven innovation across multiple sectors, in both B2B and B2C segments.

      Connect with us

      Contact our specialists for more information

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