Innovation

We help brands drive their innovation agenda for growth and resilience
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Developing brand strategies aligned to the brand's vision and empathic understanding of the consumer


We help brand's drive their innovation agenda for growth and resilience.  We help the organisations navigate fundamental shifts in their strategy, positioning, culture, processes, offering and brand experiences. We do this by developing brand strategies aligned to the brand's vision and empathic understanding of the consumer. We help build their innovation capability and build an ecosystem of growth. Our wholistic approach and processes are driven to produce meaningful results.

 

Our framework

Customer

Customer  (experience centric)

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Future Focused (tend/technology)

Brand

Brands Value (purpose) driven

Our offerings

Brand strategy

  1. Vision and value alignment
  2. Service design
  3. Experience design
  4. Culture design
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Innovation

Innovation next

  1. Future solution strategy
  2. Open innovation
  3. Trend spotting and insight

Customer centricity

  1. Customer advocacy office
  2. Research/insight/Cocreation
  3. Concept testing and feedback
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Innovation culture

  1. Innovation audit
  2. Empathic process design
  3. Capability training

Our 6P approach to innovation

  1. Purpose

    Defining the purpose of the brand and assignment

  1. Persona

    Empathic understanding of the key stakeholders and insight generation

  1. Promise

    Setting goals that are desirable, feasible and viable

  1. Possibility

    ideation and co-creation of approach

  1. Personalisation

    the differentiated experience/ritual which makes it special to the brand and customer

  1. Prototyping

    testing/feedback/improvements and roll out

Why KPMG in India

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  1. Our engagements have improved brand experience/customer advocacy, build future blueprint/resilience, driven profitability through differentiation in service offering, improved the adoption and effectiveness of processes, created a culture/ecosystem of innovation with shared purpose.
  2. With years of expertise in the field of innovation, our strategists and consultants are fully committed to driving returns on innovation.
  3. We have the experience of having delivered over 150 + tailored training assignments, over 200 + innovation consulting assignments and created over 20 + brands. We have driven innovation across multiple sectors, in both B2B and B2C segments.

Connect with us

Contact our specialists for more information

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