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Medical device sector plays a pivotal role not only to screen or diagnose a disease but to also restore the patients’ lives back to normal through pro-active monitoring solutions which aids in preventing health concerns. Besides, the local manufacturers in this sector are heavily reliant on massive imports due to lack of advanced technology solutions, appropriate technical expertise, funds crunch and regulated complex business environment to operate.

Key guidelines that have to be adhered to by the organisations are as follows:

  • Promotional activities textual and audio – visual promotion
  • Brand reminders, evaluation samples, and demonstration products
  • Claims and comparisons
  • Medical Representatives (MRs) support for research relationship with HCPs
  • Continuing Medical Education (CME)/ Continuing Professional Development (CPD)

What does UCMPMD mean for your organisation?

The implementation of UCMPMD has amplified the responsibilities of both internal and external stakeholders across the organisation, encompassing those involved in operational management and monitoring. All stakeholders are required to exercise caution and maintain vigilance in all transactions governed by this code.
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Uniform Code for Marketing Practices in Medical Devices

The Indian medical device industry has witnessed growth, contributing to a favourable environment for adoption of medical devices



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