This article was first published in Fortune India Online on January 05, 2026. Please click here to read the article.

      The past year has been anything but steady for global trade. We saw shifting policies, tariff announcements and geopolitical tensions dictate the course of trade, which kept organisations and investors guessing. And while some of that volatility may now feel familiar, its full impact is still playing out. Take, for instance, the US trade tariffs. Their impact is likely to be felt more sharply in 2026.

      The numbers that are coming out tell a similar story. UNCTAD expects global growth to slow down to around 2.6 per cent, falling below pre-pandemic averages.1 Similarly, WTO projects global trade volume growth to ease to roughly 0.5 per cent in 2026, down from about 2.4 per cent in 2025.2 This shows how world trade is navigating a difficult terrain.

      So while business and policymakers will be navigating a slower, more complex global environment, what are some key global drivers in the year ahead?

      • Tariff and trade policy dynamics

        When it comes to current global trade, uncertainty is the new certainty. Nobody knows where trade policies will finally land, especially when it comes to tariff impositions. Recent estimates reveal that about 72 per cent of global trade professionals rank US tariff volatility as the most impactful regulatory change.For many countries and companies, navigating this has come at a cost. Higher tariffs have decreased manufacturing margins, which has also had adverse effects on the quality of products. Besides, tighter checks on product classification and country-of-origin rules have added to compliance pressure. Today, agreements are being negotiated across regions to get favourable trade terms, slowly reshaping trade flows.

         

        Going ahead, volatility is expected to continue, with 76 per cent of trade professionals anticipating that the new US tariffs signal a long-term shift in trade policy–likely to remain for at least four years–rather than a temporary measure.4 While retaliatory responses against the tariffs have been relatively measured so far, long-term stability will depend on more predictable and balanced trade strategies.

      • Tech impact and AI

        Emerging tech, particularly AI, is expected to be one of the bright spots for global trade. AI-related goods–including semiconductors and telecommunication equipment–have seen accelerated demand, as there has been a substantial increase in global AI usage. AI-related spending drove nearly half of global trade in the first half of 2025, rising 20 per cent year-on-year in value terms.5 This favourable demand has turned emerging markets in Asia into strong manufacturing and export hubs. In the year ahead, we could see AI-related products boost global trade. For instance, with the global semiconductor market approaching USD1 trillion in 2026, the prospects appear to be optimistic.6 That said, policy uncertainty and trade restrictions remain a real risk to this momentum.

      • Supply chain resilience and realignment

        From an organisation’s point of view, resilience in 2026 is increasingly about nearshoring and multi-country sourcing. Companies are spreading production and supplier bases across regions to reduce concentration risk. They are also focusing on ensuring modal flexibility between ocean, air and other transport options when disruptions hit. Besides, there’s a stronger push towards increasing digitastion, having tools that can improve end-to-end visibility and help teams foresee issues before they escalate. For instance, proactive risk mapping is emerging as a key strategy, allowing organisations to identify vulnerable suppliers, alternate routes and exposure to climate events or geopolitical shocks and respond before operations are impacted. At the policy level, countries will be looking to sign favourable trade agreements to secure their markets amid uncertain times, especially when it comes to critical goods.

      India amidst vulnerabilities

      Despite a challenging global environment, India’s export story has held up reasonably well in 2025. Between April and November 2025, total exports are estimated at more than USD560 billion, growing by about 5.5 per cent even amidst tariffs and geopolitical uncertainties.7 This resilience has been supported by better market diversification and steady performance across key export sectors. Merchandise exports, in particular, rose to about USD292 billion from USD284 billion last year, driven by strong performance of engineering goods, electronics and pharmaceuticals.8

      That said, the tougher effects of tariffs are expected to play out more fully in the year ahead. Considering this, resilience and not just growth will be a priority for India’s trade strategy. The upcoming budget presents a perfect platform to strengthen this approach. Last year, the government launched the export promotion mission with a total outlay of more than INR25,000 crore.9 This was a meaningful step to improve trade finance, enhance competitiveness and simplify trade processes for Indian exporters, especially MSMEs. Building on this, the government can introduce more trade-related reforms this year, specifically targeting tariff-related solutions. This will provide a much-needed cushion to sectors that are most vulnerable to US tariffs, such as textiles, gems and jewellery and marine products. Besides, India can expedite FTA negotiations with markets such as the US, the EU and Mexico. This will help in diversifying exports, enhancing competitiveness and attracting more global investments.

      The way forward

      The year ahead will once again test how global trade adapts to uncertain and volatile changes. While challenges exist, the global economy will keep evolving, rewarding businesses and countries that stay flexible, watchful and more aligned to long-term shifts.

      [1] Global growth expected to slow to 2.6 per cent through 2026, UNCTAD, 3 December 2025, accessed on 17 December 2025 
      [2] WTO: AI goods and frontloading lift world trade in 2025 but outlook dims for 2026, World Ports Org, 8 October 2025, accessed on 17 December 2025
      [3] 2026 Global Trade Report, Thomson Reuters Institute, accessed on 17 December 2025 
      [4] 2026 Global Trade Report, Thomson Reuters Institute, accessed on 17 December 2025 
      [5] WTO: AI goods and frontloading lift world trade in 2025 but outlook dims for 2026, World Ports Org, 8 October 2025, accessed on 17 December 2025
      [6] Global semiconductor market approaches USD1T in 2026: report, Sdx Central, 4 December 2025, accessed on 8 October 2025
      [7] PIB, Ministry of Commerce and Industry, 15 December 2025, accessed on 17 December 2025 
      [8] PIB, Ministry of Commerce and Industry, 15 December 2025, accessed on 17 December 2025
      [9] Cabinet approves Export Promotion Mission to strengthen India’s export ecosystem with an outlay of Rs.25,060 crore, PMIndia, 12 November 2025, accessed on 17 December 2025 

      Author

      Neeraj Bansal

      Partner and Head India Global

      KPMG in India

      How can KPMG in India help

      Recent tariff developments and their impact on key industries

      Our Supply Chain Realignment solution is a specialised value-driven offering to help clients build greater resilience into their global supply chains

      The economic, social and political environment globally and in India seems to be evolving



      Access our latest insights on Apple or Android devices