From the boardroom to the showroom, automotive executives are facing a stark truth: transformation is no longer optional. But what are they doing about it?

      This 25th edition of the Global Automotive Executive Survey is designed to help answer that question. Among the 775 global executives KPMG surveyed, we identified a small group of standout performers — to understand what they’re doing differently.

      Five imperatives separate leaders from followers

      Winning the next decade of mobility is not likely to hinge on a single breakthrough — but on the ability to orchestrate transformation across multiple, interdependent domains.

      A small group of companies in our survey — 15 percent of the respondents — are already doing this. These companies are adopting AI effectively, building customer insight into their decisions, collaborating across the product lifecycle, and regionalizing their operations. The effect on their businesses is striking; 74 percent of these leading companies say they have exceeded their innovation targets over the past year, compared with just 60 percent of the other respondents. They are also outperforming on customer satisfaction and operational goals.

      Their success sends a powerful message: transformation, done correctly, pays off.


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      25th Annual Global Automotive Executive Survey

      (Re)assert dominance: A leadership blueprint for future success
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      25th Annual Global Automotive Executive Survey

      Executive Summary

      The five Ts of transformation offer a clear blueprint for success in the years ahead

      The five Ts of framework: A practical roadmap to help shape the future of mobility

      Key recommendations

      The five Ts framework is a roadmap for companies to help reshape their operations, business models, and customer interactions in the face of unprecedented industry challenges.

      Our insights

      Transforming the auto industry with leading insights and forward-looking perspectives, enabling businesses to navigate market complexities and achieve sustainable growth through technology integration.

      Insights from over 1000 automotive executives in 30 countries highlight the challenges and opportunities ahead

      Industrial manufacturing and Automotive CEOs share their views on economic outlook, return-to-office, ESG and generative AI.

      Our people

      Dr. Andreas Ries

      Global Head of Automotive

      KPMG International

      Norbert Meyring

      Partner, Head of Industrial Manufacturing in China, China and Asia Pacific Head of Chemicals & Performance Technologies

      KPMG in China

      Nicolas Nowicki

      Partner Advisory

      KPMG en France

      Lenny LaRocca

      Partner, Financial Due Diligence

      KPMG in the U.S.