KPMG member firms are committed to using AI ethically and responsibly

We believe in the transformative power of AI. And that it can only reach its full potential when it is paired with human expertise and ingenuity.

At KPMG, our purpose is to inspire confidence and empower change. Tracing our origins back over 150 years, our people have played a leading role in harnessing the power of new technologies and providing assurance and direction in implementing them.

KPMG member firms are committed to upholding ethical standards for AI solutions that align with our values and professional standards, and that foster the trust of our clients, people, communities, and regulators. We are steadfast in our commitment to act in a way that serves the public interest, honors public trust, and demonstrates our commitment to professional excellence.

KPMG services and AI integration

The KPMG Trusted AI principles

Across KPMG member firms, our approach to trusted AI includes foundational principles that guide our aspirations in this space, demonstrating our commitment to using it responsibly and ethically:


We implement AI as guided by our Values. They are our differentiator and shape a culture that is open, inclusive and operates to the highest ethical standards. Our Values inform our day-to-day behaviours and help us navigate emerging opportunities and challenges.


We prioritize human impact as we deploy AI and recognize the needs of our clients and our people. We are embracing this technology to empower and augment human capabilities — to unleash creativity and improve productivity in a way that allows people to reimagine how they spend their days.


We will adhere to our principles and the ethical pillars that guide how and why we use AI across its lifecycle. We will strive to ensure our data acquisition, governance and usage practices upholds ethical standards and complies with applicable privacy and data protection regulations, as well as any confidentiality requirements.

We recognize that the field of AI is rapidly evolving — and so is our approach. As the technology advances and legal, ethical, risk and regulatory standards mature, we will continue to review and evolve our approach as necessary.

KPMG's Trusted AI framework is how we drive principles into practice

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Like many other global organizations, we understand responsible AI is a complex regulatory, business, and technical challenge and recognize that as scrutiny and regulation of AI increases, organizations may need policies and practices they can positively employ across their business.  There is critical need to deploy AI responsibly.  With KPMG’s Trusted AI framework, we bring together the ingenuity, business, and industry experience of KPMG professionals with the power and scale of AI programs to help organizations address this challenge with confidence.

David Rowlands
Global Head of Artificial Intelligence, KPMG International

How KPMG member firms are helping clients and our employees leverage the potential benefits of AI

Our experience in regulation, tax transparency, audit innovation, risk, security, privacy, and other critical areas prove beneficial in the fast-emerging space of trusted AI. As client-zero, our multibillion dollar investment in AI capabilities positions us to harness the advantages of AI, amplifying the quality of KPMG member firms’ client engagements and enhancing our employee experience in a way that is responsible, trustworthy and safe.

  • KPMG Trusted AI services can help with designing, building, deploying, and using AI tech solutions in a responsible and ethical manner, seeking to accelerate value with confidence.
  • Analysts recognize that KPMG is an industry leader in AI, machine learning, data analytics, cyber security and risk.
  • KPMG professionals have industry and domain experience which can help you understand where and how risks specific to your business can emerge.
  • KPMG's global network of strategic alliances and investments helps give member firms enterprise depth with boutique agility.
  • As an early access partner for Microsoft 365 Copilot and Azure OpenAI Service, KPMG professionals will pilot the technologies with select business groups across the global organization, bringing together the increased capabilities of these tools with their experience, insights and sector expertise to enhance client engagements and accelerate digital solution development.

Discover below how KPMG member firms are helping clients and employees leverage the potential benefits of AI.

Insights from across the KPMG network

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