In 2022, the research took in the views of over 89,000 consumers across 25 markets. More than 3,070 unique brands were reviewed in total, resulting in 876,864 individual brand evaluations.

All brands mentioned in this report, including KPMG audit clients, are representative of consumer opinion and ranking. Mentions of individual companies should not be interpreted as an endorsement by KPMG International or its member firms.