Retail Report 2022: the shape of ambition
2022 is shaping up to be another significant and suprising year for the retail, hospitality, and food and beverage (F&B) sectors. But if there's anything we've learned from the past few years, it's to expect the unexpected. Businesses must be prepared to let go of outdated assumptions and wholeheartedly embrace the insights and technologies driving success in our post-pandemic reality.
At KPMG, we believe unifying business is the next frontier for long-term success. By connecting backend systems and data insights with compelling customer experiences, businesses can engender growth, achieve greater efficiencies, and lower costs. Similarily, Adyen, a financial technology platform provider, has long championed unified commerce - the process of connecting payments across every channel where customers shop - for its ability to break down silos to deliver richer services and more agile operations.
With 94% of businesses surveyed planning to invest further in their digital transformation in 2022, this year’s Retail Report is a valuable tool for those deciding exactly where to focus their resources. This year’s report highlights the increasingly inextricable link between operational digitization, customer experience, and growth – and the pivotal role payments technology plays for any business serious about all three.
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Whether you’re adding digital capabilities to existing services and products, or stepping out to build completely new digital processes, your technology must be capable of taking you anywhere you want to go, now and in the future. Working with industry leaders who can provide a high level of knowledge, flexibility, and security will ensure a strong return on investment and continued resilience.
For businesses reshaping their digital transformation strategy in 2022 and beyond, it’ll be those who can let go of old assumptions and base their decisions on real moments of truth who will grasp long-term, sustainable growth. Together with Adyen, KPMG wishes all consumer and retail businesses the very best in 2022, and hope the following insights serve to inspire and motivate.
About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft.
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