With traditional business and operating models becoming outmoded, organizations are in a race to transform. Leaders face critical investment decisions, to ensure they adopt those technologies that can help them stay relevant in a digital world. There are numerous exciting choices, including data & analytics, IoT, robotics, AI, Blockchain, cloud and augmented / virtual reality.

Such digital capabilities can make businesses more agile and efficient, or potentially transform business and operating models. But they are also costly, with a notoriously unpredictable impact. Consequently, whether purchasing solutions, gaining capabilities via acquisition, collaborating, or choosing 'as-a-service' options, it is vital to align the technology strategy with the wider business strategy, to optimize return on investment.