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Redefining customer

Building profitable, customer-centric organizations.

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Customer lifetime value

The essential metric to drive future success in transitioning retail energy markets.

Price is not as important as you think

KPMG finds that price is not as important to customers as businesses might think.

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Customer Centricity

In customer-centric organizations, key decisions are driven by customer insights.

Customer-centric organizations are obsessed by customer insights, and use this understanding to drive key strategic and operational decisions.

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Turning customer insight into action

In the age of the customer, the winners will believe in the power of segmentation.

Customer segmentation should become a dynamic part of business decision-making, providing insights that drive strategy and execution.

Successful companies gear every function towards customer experience, from supply chain to operations, manufacturing to logistics, customer service to finance. Aligning the business and operating models in this way means mapping the customer journey and making the right decisions on segmentation, pricing, channels and distribution.

In an agile, data-driven, customer-centric organization, every employee is measured and rewarded for meeting critical customer metrics. KPMG's professionals understand what it takes to redefine customers and optimize their lifetime value, driving greater profitability.