Union Budget 2024: What it means for the Indian tourism landscape?

Budget aims to support India’s growing tourism sector focus on targeted interventions to achieve India’s vision of a ‘Viksit Bharat 2047'
Union Budget 2024: What it means for the Indian tourism landscape?

The Union Budget for FY 2024-25 has been unveiled, presenting various promises for the tourism industry. While the budget aims to support India’s growing tourism sector, the focus on targeted interventions may be augmented to achieve India’s vision of a ‘Viksit Bharat 2047’.

Tourism in India contributes 6.5 per cent to GDP (INR1,936,291 crores) and supports 4.3 crore jobs.1 In 2023, domestic tourist visits (DTVs) reached 2,510 crores,2 and foreign tourist arrivals (FTAs) recorded 9.2 crores.3 Furthermore, projections for 2024-25 are optimistic with total tourism contribution to the GDP forecasted to reach 7.6 per cent by 2034, creating approximately 6.3 crores jobs.4 Propelled by an expanding middle class and a 9 per cent annual growth5 in travel spending, India's domestic market is poised to surpass Japan and Mexico, reaching the fourth spot globally by 2030. Budgetary allocations thus can further this growth, supporting new projects and initiatives to attract more tourists.

Previously, the Interim Budget allocated INR2,479.62 crores to tourism, a 46.54 per cent increase from the previous year's revised budget of INR1,692 crores.6 The central sector schemes’ allocation increased to INR2,080.03 crores from INR1,939.22 crores,7 reflecting the commitment to enhance tourism infrastructure. Other provisions include developing tourism circuits, eco-tourism, adventure tourism; developing less-explored destinations; and improving connectivity by increasing investments in road, rail, and air connectivity. The Union Budget further proposes substantial support for the development of historical and religious sites, including Vishnupad and Mahabodhi Temple corridors, modeled after Kashi Vishwanath corridor. Development for Rajgir, which hold spiritual significance for Buddhists, Hindus and Jains, was also proposed for attracting pilgrims. Since Buddhist tourists arriving to India comprised a mere 0.005 per cent of all Buddhist adherents,8 this shall further boost religious tourism in the country. Lastly, development of Nalanda as a tourist center and revival of Nalanda University are also included, alongside support for Odisha’s tourism sector. These initiatives are expected to create jobs, stimulate investments, and unlock economic opportunities across various sectors, reflecting a holistic strategy to strengthen India's tourism industry.


While these announcements are a welcome step towards developing quality tourism infrastructure, it still holds immense potential that can be further capitalized. Noteworthy is that though the domestic allocation for tourism promotion increased to INR176.97 crores from INR95 crores to boost spiritual and domestic tourism, the budget for overseas promotion has been reduced to INR33.02 crores, a 67 per cent decrease from the previous INR100 crores. Strategic allocation in overseas marketing, promotion, and key messaging campaigns are imperative for improving India’s global tourism rankings and attracting international visitors. Tourism has a huge multiplier impact on a nation’s economy as one direct job in tourism is expected to create seven indirect jobs.9 The sector is predicted to employ around 4.5 crore10 workers in India by 2024. While the government affiliated travel and tourism institutes receive steady allocations, undertaking a focused approach towards training and upskilling workers specifically in tourism and hospitality is needed. The union budget tackles broader job creation and skill development which can be further enhanced by undertaking targeted initiatives for these critical sectors. A concerted effort in this area will also be needed from private sector to cater to the ever-growing tourism demands.

Union Budget 2024: What it means for the Indian tourism landscape?


The tourism sector has also witnessed other changes, as shown by recent funding patterns. India’s Sustainable Tourism Market is poised to grow at a rate of 19.3 per cent, reaching INR 1,268.3 crore by 2032;11 presenting the requirement for cohesive planning to address sustainability within the sector. The increased focus on large-scale projects highlights the opportunity to harness significant economic benefits and improve infrastructure. The union budget has made provisions for these concerted efforts, which can further benefit from being components of a long-term vision.

Ahead, it is important that the government recognises the tourism sector as a major driver of India’s growth. Enhancing the tourism promotion budget is essential to make India globally competitive. Implementing a GST refund system for foreign tourists can benefit retail and local economy by selling more handicrafts and textiles. In the hotel and hospitality sector, hotels and convention centers can be included in harmonized list of infrastructure. Revising funding criteria and establishing a central Viability Gap Funding (VGF) pool to attract PPP investment, as successfully implemented in Malaysia, is recommended. In addition, implementing a flat GST rate of 12 per cent for all hotel rooms will simplify tax calculations, enhance transparency, and promote fairness. Further, developing a state-level tourism friendliness index like the Travel & Tourism Development Index will improve regional competitiveness. Addressing skill gaps through the PPP-model for industry mentoring, syllabus alignment, and setting-up training centres, especially in Tier 1 and 2 cities, will ensure a robust workforce. Lastly, emulating Japan's fusion of technology and cultural heritage can significantly enhance tourist experiences in India through smart tourism initiatives.

The Union Budget 2024 is futuristic in its vision for the sector. However, short term initiatives to boost the sector are needed given its increasing spotlight in recent years. A notable area is the need for a comprehensive strategy to integrate various facets of the tourism industry. The government may take these points into consideration to ensure that tourism, a critical economic driver, receives the attention and resources it deserves.



A version of this article was published by The Economic Times Travel World.com on Aug 7, 2024. The same can be read here

[1] 2024 Annual Research: Key Highlights (India), World Travel and Tourism Council, 2024
[2] State/UT Tourism Departments
[3] Bureau of Immigration (BOI)
[4] 2024 Annual Research: Key Highlights (India), World Travel and Tourism Council, 2024
[5] India’s Gen-Zs to drive domestic travel market- set to become the 4th-largest globally, Ministry of External Affairs, June 2024
[6] India Budget, Ministry of Tourism, July 2024
[7] Notes on Demands for Grants, 2024-2025, Ministry of Tourism, Government of India
[8] Promoting Spiritual Tourism in the Land of Buddha, Niti Aayog, 2023  
[9]  Amitabh Kant, 6th HAI Hoteliers’ Conclave 2024, February 2024
[10] 2024 Annual Research: Key Highlights (India), World Travel and Tourism Council, 2024
[11] Sustainability in tourism: Reimagining India’s sustainable tourism evolution, KPMG, March 2024

Author

Purushothaman KG

Partner, Head Technology Transformation and Sector Head - Telecommunications

KPMG in India


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