Investor protection remains high on the regulatory agenda, with some regulators reprioritizing their resources to double down on this important topic.

      In this year’s edition of KPMG International’s Evolving Asset Management Regulation report, KPMG professionals draw insights from regulators’ efforts to balance the growth agenda with investor protection.

      Alongside the drive for growth and competitiveness, regulators continue to sharpen their focus on investor protection with new conduct frameworks as well as updated accountability-related requirements and disclosure rules. While some regulators are exploring changes to how customers may receive advice, protecting vulnerable customers remains a key priority.

      “Regulators remain mindful of maintaining sufficient focus on their core objectives, particularly the protection of retail investors, and the orderly and clean functioning of markets,” says Jim Suglia, KPMG International’s Global Head of Asset Management.”

      Expanding conduct frameworks

      Around the world, the development, implementation and embedding of conduct frameworks continues, albeit tempered by the need to find the right balance with the new competitiveness agenda.

      While some new investor protection frameworks are being introduced, much of the emphasis is on refining or embedding existing measures. For asset managers, this presents challenges around where guardrails should be drawn in terms of potentially loosening their internal risk appetite and controls.

      Clarifying accountability

      Alongside conduct, several jurisdictions continue to consider the appropriate calibration of accountability requirements and wider rules to ensure robust governance and controls. Some are currently establishing new accountability regimes while others are focused on enhancing the effectiveness of their existing rules while improving international competitiveness.

      KPMG’s global network of asset management professionals has noted that many firms are now in the process of refining their frameworks and reviewing their compliance processes to ensure those accountable are enabled to discharge their duties.

      Strengthening governance, culture and controls

      Beyond accountability, there are broader initiatives to strengthen governance, culture and controls.

      Examples include the introduction of new licensing and supervisory frameworks, fund-level controls being reviewed, new rules on non-financial misconduct taking effect, and to corporate-level control environments. 

      Modernizing disclosures

      At the same time, regulators continue to consider how to achieve the optimal level of disclosure for investors without adding excessive new compliance burdens on firms. This has resulted in efforts to simplify and modernize the information provided to investors in some jurisdictions.

      In some cases, regulators are revamping retail investment disclosures as part of efforts to modernize their existing frameworks or to increase transparency. Others are streamlining the information fund managers need to publish in their prospectus or annual value assessments.


      Making advice accessible

      In parallel, some regulators are exploring changes to how customers may receive advice, potentially enabling firms to reach a broader customer base more easily and efficiently.

      Of particular note is the UK FCA’s consideration of a new ‘targeted support’ regime which would provide individuals with a middle ground between taking regulated advice or simply relying on information and generic guidance. It will also allow UK firms to better indicate suggested actions for their clients to consider.

      These changes have the potential to be transformational for the industry and for consumers who may not be able to access or afford advice today.

      Supporting vulnerable customers

      Vulnerable customers remain high on the regulatory agenda in several jurisdictions. Indeed, we are seeing regulators conduct supervisory reviews – in some cases highlighting deficiencies and issues that are now being examined. We are also seeing new guidance emerge in areas such as complaints handling.

      Promoting financial literacy

      The vulnerability of retail investors to increasingly sophisticated fraud and scams and the rising influence of social media has leapt up the regulatory agenda. This is not surprising given the rapid digitization of markets. Regulatory action in response is seeking to raise investor awareness and promote financial literacy.


      Opportunities and risks

      • Commercial upsides:

        The full implementation of conduct frameworks can encourage a more customer-centric culture – which can bolster a firm’s reputation and help better attract and retain clients.

      • Proposition review:

        Firms can fundamentally revisit the products and services they provide to re-evaluate whether they continue to meet customers’ needs and demands.

      • Good governance:

        Properly assigning accountability and governance responsibilities can improve firms’ culture and control environment, thereby reducing the potential for conduct-related issues and regulatory sanction.

      • Beyond compliance:

        Taking a ‘tick-box’ approach to implementation, rather than more holistically monitoring the outcomes delivered to clients, will likely create new risks for firms.

      • Vulnerable customers:

        With regulatory scrutiny firmly focused on the treatment of vulnerable customers and complaint handling, firms may require additional training for staff.

      • Value for money:

        Ensure relevant reviews fully assess the benefits and costs of products before distribution to customers so as to form a confident view on whether they provide fair value.


      Evolving asset management regulation 2025 report

      An essential resource for navigating today's shifting asset management regulatory landscape


      Our people

      Jim Suglia

      Global Head of Asset Management, KPMG International and Leader of Alternative Investments

      KPMG in the U.S.

      David Collington

      Wealth and Asset Management, EMA FS Regulatory Insight Centre

      KPMG in the UK

      Chrystelle Veeckmans

      EMA Region Lead of Asset Management and Partner

      KPMG in Luxembourg

      Andrew Thompson

      Head of Deal Advisory, Head of Transaction Services, Head of Private Equity and Sovereign Wealth, Asia Pacific

      KPMG in Singapore