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Read the KPMG 2022 CEO Outlook – UK

Find out what UK CEOs think about the economic outlook, the biggest risks to growth, ESG, digital transformation and the future of work.


Growth strategies in turbulent times

Over two-thirds (69%) of UK CEOs believe a recession will make it even harder to rebound from the pandemic, and 63% believe it will disrupt anticipated growth over the next three years. They also recognise that a recession could have a significant impact on anticipated earnings, with 70% saying earnings could be impacted by more than 5% over the next 12 months.

But despite these concerns, UK CEOs are confident in the resilience of the global economy over the next six months (75%). And they’re also positive about the longer-term outlook for growth. Almost four-fifths (79%) are confident about the global economy's growth prospects over the next three years, while 73% are confident about their own organisation’s growth over the same time period.

The KPMG 2022 CEO Outlook provides a unique insight into the mindset, strategies and planning tactics of CEOs during a period of constant change. Research was conducted in July and August 2022 with 1,325 global CEOs – 150 from the UK.

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Focusing on digital opportunities

Facing a possible recession, over a third (36%) of UK CEOs have paused their digital transformation strategies. But advancing digitisation is a top operational priority for driving growth. To achieve that UK CEOs recognise they need to be quicker to shift investment to digital opportunities (66%).

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Hiring freezes in the short-term

With continued economic turmoil, 43% of UK CEOs say they have already implemented a hiring freeze, and a similar proportion (39%) plan to do so in the next six months. But over three-quarters (79%) of UK CEOs expect their organisation’s headcount to increase over the next three years.

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Greater demand for ESG transparency

Over four-fifths (84%) of UK CEOs say there is greater demand for increased reporting and transparency on ESG. And nearly two-fifths (39%) say ESG improves corporate financial performance.

The CEO’s outlook on turbulent times

An ‘Insights for leaders’ digital event

Our UK Chief Executive Jonathan Holt was joined by the CEOs of Boots UK & ROI, Hiscox and HSBC UK Bank to discuss the biggest challenges they face as well as their priorities..

Watch the event

Further insights for CEOs

A deeper look at the CEO Outlook survey findings

Our experts give their take on the findings of our CEO Outlook – UK reports and provide practical takeaways.

KPMG global technology report

Our UK technology experts explore the key themes from the report and what it means for UK organisations. Covering insights on cloud, cyber, data, and enterprise-wide technology, as well as touching on the role of tech in ESG.

Read more

How have CEO attitudes shifted?

Take a look at previous editions of our CEO Outlook - UK and discover how CEOs’ opinions and priorities have changed.

What are global CEOs prioritising?

Our global 2022 CEO Outlook survey gathers opinions from 1,325 global CEOs. Discover what challenges they’re facing and what they’re prioritising.