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    KPMG Trusted AI

    KPMG Trusted AI can help with designing, building, deploying, and using AI tech solutions in a responsible and ethical manner, seeking to accelerate value with confidence.

    KPMG member firms are committed to using AI ethically and responsibly


    We believe in the transformative power of AI. And that it can only reach its full potential when it is paired with human expertise and ingenuity.

    At KPMG, our purpose is to inspire confidence and empower change. Tracing our origins back over 150 years, our people have played a leading role in harnessing the power of new technologies and providing assurance and direction in implementing them.

    KPMG member firms are committed to upholding ethical standards for AI solutions that align with our values and professional standards, and that foster the trust of our clients, people, communities, and regulators. We are steadfast in our commitment to act in a way that serves the public interest, honors public trust, and demonstrates our commitment to professional excellence.

    KPMG services and AI integration
    The opportunity is limitless

    The KPMG Trusted AI principles

    Across KPMG member firms, our approach to trusted AI includes foundational principles that guide our aspirations in this space, demonstrating our commitment to using it responsibly and ethically:

    Values-driven

    We implement AI as guided by our Values. They are our differentiator and shape a culture that is open, inclusive and operates to the highest ethical standards. Our Values inform our day-to-day behaviours and help us navigate emerging opportunities and challenges.

    Human-centric

    We prioritize human impact as we deploy AI and recognize the needs of our clients and our people. We are embracing this technology to empower and augment human capabilities — to unleash creativity and improve productivity in a way that allows people to reimagine how they spend their days.

    Trustworthy

    We will adhere to our principles and the ethical pillars that guide how and why we use AI across its lifecycle. We will strive to ensure our data acquisition, governance and usage practices upholds ethical standards and complies with applicable privacy and data protection regulations, as well as any confidentiality requirements.

    We recognize that the field of AI is rapidly evolving — and so is our approach. As the technology advances and legal, ethical, risk and regulatory standards mature, we will continue to review and evolve our approach as necessary.

    KPMG's Trusted AI framework is how we drive principles into practice

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    Human-centric Trustworthy Values-driven KPMG Trusted AI

    Reliability

    AI solutions should consistently operate in accordance with their intended purpose and scope and at the desired level of precision.

    Security

    Robust and resilient practices should be implemented to safeguard AI solutions against bad actors, misinformation or adverse events.

    Safety

    AI solutions should be designed and implemented to safeguard against harm to people, businesses and property.

    Privacy

    AI solutions should be designed to comply with applicable privacy and data protection laws and regulations.

    Sustainability

    AI solutions should be designed to be energy efficient, reduce carbon emissions and support a cleaner environment.

    Explainability

    AI solutions should be developed and delivered in a way that answers the questions of how and why a conclusion was drawn from the solution.

    Integrity

    Data used in AI solutions should be acquired in compliance with applicable laws and regulations and assessed for accuracy, completeness, appropriateness and quality to drive trusted decisions.

    Transparency

    AI solutions should include responsible disclosure to provide stakeholders with a clear understanding of what is happening in each solution across the AI lifecycle.

    Fairness

    AI solutions should be designed to reduce or eliminate bias against individuals, communities and groups.

    Accountability

    Human oversight and responsibility should be embedded across the AI lifecycle to manage risk and comply with applicable laws and regulations.

    Sustainability Privacy Safety Security Reliability Accountability Fairness Transparency Data integrity Explainability Evaluation Modeling Data Enablement Strategy and development Deployment and monitoring Human-centric Trustworthy Values-driven KPMG Trusted AI
    Learn more about our KPMG Trusted AI framework

    What people say

    David Rowlands's head-shot

    Like many other global organizations, we understand responsible AI is a complex regulatory, business, and technical challenge and recognize that as scrutiny and regulation of AI increases, organizations may need policies and practices they can positively employ across their business. There is critical need to deploy AI responsibly. With KPMG’s Trusted AI framework, we bring together the ingenuity, business, and industry experience of KPMG professionals with the power and scale of AI programs to help organizations address this challenge with confidence.

    David Rowlands

    Global Head of Artificial Intelligence, KPMG International

    How KPMG member firms are helping clients and our employees leverage the potential benefits of AI

    Our experience in regulation, tax transparency, audit innovation, risk, security, privacy, and other critical areas prove beneficial in the fast-emerging space of trusted AI. As client-zero, our multibillion dollar investment in AI capabilities positions us to harness the advantages of AI, amplifying the quality of KPMG member firms’ client engagements and enhancing our employee experience in a way that is responsible, trustworthy and safe.
    • KPMG Trusted AI services can help with designing, building, deploying, and using AI tech solutions in a responsible and ethical manner, seeking to accelerate value with confidence.
    • Analysts recognize that KPMG is an industry leader in AI, machine learning, data analytics, cyber security and risk.
    • KPMG professionals have industry and domain experience which can help you understand where and how risks specific to your business can emerge.
    • KPMG's global network of strategic alliances and investments helps give member firms enterprise depth with boutique agility.
    • As an early access partner for Microsoft 365 Copilot and Azure OpenAI Service, KPMG professionals will pilot the technologies with select business groups across the global organization, bringing together the increased capabilities of these tools with their experience, insights and sector expertise to enhance client engagements and accelerate digital solution development.

    Discover below how KPMG member firms are helping clients and employees leverage the potential benefits of AI.

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    Get in touch

    David Rowlands
    David Rowlands

    Global Head of Artificial Intelligence

    United Kingdom

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    KPMG combines our multi-disciplinary approach with deep, practical industry knowledge to help clients meet challenges and respond to opportunities. Connect with our team to start the conversation.

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