Yasmeen Fouad Alsalem

In pursuit of professional excellence, I have always been goal-oriented, patient, and ready to learn. Realizing the importance of guidance and support early, I do not hesitate to ask questions and seek clarification. So, whenever I need any advice, I always reach out to those who have walked the path before me — mentors who offer me clarification and/or encouragement.

Throughout my career, I understood that growth comes from continuous learning, so I attended various professional courses and training sessions. Each session is an opportunity to chip away at the self-doubt that often shadows us.

Moreover, my experience taught me the critical role of direct communication and negotiation. In a world where being heard can sometimes be challenging, I learned to assert my beliefs, even if it meant standing alone. 

This assertiveness wasn't about confrontation but making my voice heard in crucial moments, ensuring that I wasn't overlooked or underestimated. My managers know my ambitions as I still seize every opportunity.

However, my story isn't just about professional milestones because I always strive to balance family, personal life, and work. I perfectly understand the value of prioritizing what truly matters.

А key issue is the lack of public awareness because many people in Kuwait aren't even aware of what sustainability means or why it's important. Even though there are talks about sustainability, we rarely see these plans put into action in the business world. This indicates that there is a need for a concrete strategy for sustainability in Kuwait.

Hence, we're looking at a challenge that goes beyond simple actions such as recycling. The real solution involves getting government, businesses, and community groups to work together.

Moreover, we must focus on the coming generations. By teaching kids in schools about sustainability — things like climate change and fair trade — and integrating sustainability practices within their studies, we're investing in a sustainable future. Therefore, the education system plays a very important role in this transformation.

Thus, to make real progress, Kuwait needs laws that require businesses to include sustainability in their plans. We should change the culture to one that values sustainability. Overcoming these barriers requires clear action and strong laws. 

In short, always keep learning, connect with others, believe in yourself, and stay true to who you are. There's always something new to learn. The world changes fast and keeping up with new skills keeps female leaders ahead and ready for whatever is next. However, you can't win the team game alone. That's when networking and knowing more people in your field can really help as it can open the doors to new opportunities.

Also, self-confidence is essential and so is recognizing and celebrating your achievements. Always remember to leverage the good things you've done to push away any doubts. Self-doubt delays progress, so you really need to believe in yourself, plan and remain focused until you achieve what you planned for. Plus, being honest and true to yourself makes you a leader people want to follow.

In my view, it's absolutely роssible for women to advance in their careers within the same organization. For companies to facilitate this, first, they need to ensure that promotions and leadership opportunities are awarded fairly, without gender bias.

This includes providing support for maternity leave and offering flexible work options to accommodate different life stages, among other things.

Additionally, organizations should invest in targeted training and mentorship programs to develop women's leadership skills. But beyond policies and programs, it is essential to create a workplace culture that genuinely values and celebrates women's contributions. This helps women advance and benefits the organization by fostering diversity.

CITRA is committed to development, fairness, and equality, and opportunities are open to everyone, regardless of gender. And it is strongly supported by our higher management, creating a culture where everyone has the chance to succeed.