E-commerce trade is flourishing across the globe accounting for more than 14% of global retail sales and is leading to a paradigm shift in both how consumers buy and how businesses sell.
Kuwait is not an exception to this phenomenon and offers strong economic and demographic fundamentals for the growth of e-commerce.
It wouldn’t be an exaggeration to term e-commerce as one of the key sunrise sectors of Kuwait for the new decade. The sector aligns well with Kuwait Government’s objectives of promoting innovation and entrepreneurship and has been driving start-up activity over the last decade.
The e-commerce industry is witnessing evolving business models with each business trying hard to carve a niche and create value per customer. Although there are promising signs for growth, several challenges remain for the entrepreneurs to navigate.
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