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        Design Thinking consulting services

        Design thinking is a human-centered approach seeking to transform the way products, services and experiences are designed to add functional
        Design Thinking consulting services

        Unlock your design potential with KPMG in India

        Elevating businesses through transformative design thinking solutions.

        Design Thinking Pioneers

        At KPMG in India, we are more than just consultants – we are design thinking trailblazers, empowering organisations to embrace innovation and unlock their full creative potential. With a deep understanding of human-centered design principles, we guide businesses through a transformative journey, turning challenges into opportunities and ideas into tangible solutions.

        Our Design Thinking Offerings

        We can help you in your end-to-end journey to research, design and build digital experiences. No matter where you are in your digital journey, we can meet your unique needs.

        Our offerings - User Experience Design LAB

        • User Experience Design Lab set up, Design System SOPs, KPls and Metrics
        • User research, Card sorting personas, information architecture, navigation design, user journeys, empathy mapping
        • Wireframing, rapid prototyping, click analysis, visual design
        • Moderated/Unmoderated testing, heat map, light house, accessibility checker, analytics
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        Discover

        Goals, aspirations and strategy

        • Empathy led discovery
        • Vision alignment
        • UX strategy



           
        discover
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        Research

        Desired experience and human needs

        • UX research
        • Ethnographic research
        • UX audit
        • Heuristic studies
        • Usability studies
           
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        Design

        Desirable, feasible, Viable experiences

        • UI/UXX design
        • Design system
        • Interaction design
        • Visual design
        • Usability testing
        • Accessibility
        Design
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        Build

        Scalable and sustainable experiences

        • Front end development
        • Application development
        • Change management



         

        Build

        Design led transformation

        We use design thinking principles to help solve wicked business challenges, enable a mindset shift, a culture shift and become a design driven organisation. 

        • Design mindset gauge
        • Organisation design maturity assessment
        • Design thinking practitioners’ workshop
        • Design sprint
        • Design led visioning workshops
        • Ideation workshops
        Design

        Design enablement

        Building and deploying design thinking capabilities through guided interventions customized to industries, functions and roles in an organization.










         

        Design enablement

        Customer experience design

        Support organisations in identifying challenges, designing/co-creating solutions/prototypes (product, service, experience) and collaborating on design/innovation projects. 

        Ethnographic design research, to draw insights through user personas and help organisations design unique customer experience journeys




         

        Customer experience design

        Design Thinking Workshops

        KPMG in India’s design thinking practitioners’ workshop equips participants with the methodology and tools of design thinking and helps them:

        • Utilise these tools effectively to solve wicked/complex problems
        •  Perform hands-on activities that facilitate understanding of the design thinking mindset
        • Understand core concepts of design thinking i.e. empathy, brainstorming, prototyping and storytelling.
           
        Design Thinking Workshops

        Our Approach

        We follow convergent and divergent journeys of design thinking in everything we design and deliver. Our customised approach draws from principles of behavioural design, IP creation, UI/UX Design, design sprint and more

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        EXPLORE

        Discover insight into the user's pain points across the current experience

        • User paints and gains
        • Persona
        • User journeys
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        IDEATE

        Develop potential solutions for new design thinking inspiration

        • Brainstorming
        •  Idea canvas
        •  Design inspirations
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        CREATE

        Create rapid prototypes and test the new design

        • Information architecture
        • Low fidelity wireframe
        • Hi fidelity wireframe
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        EVOLVE

        Deliver and optimise solutions that work

        • Usability testing
        • HTML/CSS code
        • Front end development

        Our Holistic Innovative approach

        Brand Vision (Viability):

        Purpose driven -

        To align to the bigger purpose of the brand / activity. To define the customs / rituals / activities and experiences that define the brand experience (BX) and perception

        Trend and technology (Feasibility):

        Future ready -

        To decode trends, to foresee the future possibilities of technological feasibility and user behavior changes. To map the impact and opportunity for growth and resilience

        Customers/ Stakeholders/market (Desirability):

        Empathy at core -

        To develop deep empathy for all key stakeholders / customers important to the success of the idea and develop a personalized value proposition for them

        • Explore

          Discover –

          Insight into the problem

        • Ideate

          Discover –

          Potential solutions

        • Create

          Create –

          Rapid prototypes and test

        • Evolve

          Deliver –

          Rapid prototypes and test

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        KPMG in India key differentiators

        Service Offerings

        • Holistic support on design journey from capability development, deployment and adoption
        • Proprietary service offering to match varying design needs and maturity of organisations (from ‘no design’ to ‘design as a culture’)
        • Provide design advisory and consulting to improve/transform existing service offering and/or innovate new service offering.
        Servie offering

        Our team and capabilities

        Our team comprises of various domain experts with vast experience willing to partner in your journey.

        • Front end developers

          Experts in creating superlative and interactive user interfaces with ready to consume HTML/CSS codes in react and angular framework. State management, integrating APIs, utilising tailwind and  material UI frameworks, Server-side rendering (SSR), Fully responsive designs, advanced component animations using framer-motion.

        • Product and interaction designers

          Experts in visualising concepts for tangible and digital products. Structuring the products by defining its information architecture and articulating through wireframes, data visualisation techniques and high-fidelity prototypes.

        • Service designers

          Experience in solving problems through the design thinking approach for the entire service by bringing together all stakeholders of the ecosystem to create an inclusive future state with higher satisfaction rate.

        • Innovation strategies

          Experts with knowledge of business, technology and creativity to identify opportunities for growth and development to help organisations create and sustain innovation.

        • Behavioral science experts

          Trained professionals with experience in studying and implementing solutions based on human habits, actions and motivations.

        • Design researchers

          Having hands on experience in conducting empathy research through tools like user interviews and quantitative analysis, empathy maps, customer journey maps etc.

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        People

        • Strong collective experience of Subject Matter Expert (SMEs) across product, service, process and experience design
        • Experienced and energetic team of highly skilled designers from various streams of design. Our facilitators have been continuously getting high feedback scores for their highly engaging delivery.
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        Domain expertise

        • Deep understanding of industry and functional domain to contextualize design to specific challenges of the domain.





           
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        Client coverage

        • Delivered interventions for top multinational clientele across automotive, Banking Financial services and Insurance (BFSI), technology, consumer products, technology / IT, education sector, service industry and startups.


           

        Potential impacted KPIs with our progressive methodology

        • Simplified UX for a faster decision
        • Increase in revenue
        • Improved conversion rate optimisation
        • Repeat business
        • Improved Brand Awareness
        • Faster development
        • Positive feedback/reviews.
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        India insights

        User experience design in the digital world

        Digital experience design is crucial for businesses looking to create engaging, user-centric digital experiences that ar
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