The rapid evolution of technology including artificial intelligence (AI) is enabling banks to continually refine their services to customers and improve the efficiency of their back-office operations. But with evolving technology comes evolving risk, and banks must ensure that they are protected as they roll out digitalisation programmes and adopt new tech.
One of the most high-profile developments recently has been generative AI, such as ChatGPT, which can create new content including text, images and videos in response to prompts. ChatGPT was only released to the public in November last year but has already attracted a huge amount of attention. Generative AI is more sophisticated in responding to requests than previously available AI technology and can be customised more easily. For banks, it has potential use cases in many areas including chatbots, marketing, AML and cybersecurity.
Banks in Hong Kong have already been using AI in their customer service chatbots. The more advanced AI that is emerging means that the chatbots will be able to answer more complicated questions and provide more precise and detailed answers. Banks in the United States and some other jurisdictions have already been using AI in various areas, and it has been estimated that this can reduce operational costs by as much as 40%.