The 2025 CEO Outlook takes you inside how consumer and retail CEOs are leaning into AI to boost efficiency and personalize experiences, rethinking their workforces for a more digital future, and sharpening their sustainability efforts to stay resilient.

      The findings reveal an industry that is adapting quickly, making intentional choices, and preparing for a future defined by smarter operations and more connected consumers.


      KPMG 2025 Consumer and Retail CEO Outlook

      Find out how consumer and retail leaders are investing in AI, talent and ESG to build resilience


      This report focuses exclusively on the 120 consumer and retail CEOs surveyed.

      Key findings



      Hear from our leaders

      This year’s CEO Outlook highlights how consumer and retail leaders are responding: investing in AI to drive efficiency and personalization, reimagining workforce skills for a digital future, and aligning sustainability efforts. The environment is complex and fast-moving — those who act with intent and agility can help shape the future of consumer and retail; those who hesitate or are unclear in what they stand for risk being left behind.
      Isabelle Allen

      Global Head of Consumer, Retail and Leisure

      KPMG International

      Why download the report?

      Download the 2025 Consumer & Retail CEO Outlook to uncover:

      • How CEOs are navigating a split consumer landscape by balancing global ambition, local pressures, and mounting supply chain friction.
      • Why 78% of leaders remain optimistic about industry growth, even as demand polarizes and margins tighten.
      • How AI is reshaping the sector, from personalization to predictive supply chains – with AI now a top investment priority and rapid ROI expected.
      • Clear, data‑driven insights from 120 global CEOs to help you stay resilient, drive growth, and move decisively in a volatile market.

      Tap into the experiences of CEOs across the consumer and retail world and get a clearer view of the trends that matter most.

      Latest insights

      Discover how we support growth and transformation across the Consumer, Retail and Leisure sectors with impact-led strategies from real-world insight.

      CEOs doubling down on AI and talent investment as the keys to resilience and growth

      From personalized shopping agents to instant stock replenishment – everyday stories of how retailers are using AI.

      Our people

      Isabelle Allen

      Global Head of Consumer & Retail

      KPMG International