error
Subscriptions are not available for this site while you are logged into your current account.
close
Skip to main content
Submit RFP

      For leadership teams, taking a business public is one of the most significant strategic decisions you’ll make. The potential rewards are high; greater access to capital, enhanced market profile, and long-term growth. But so are the risks.

      Investors, regulators, and the market will scrutinise every detail. Without thorough preparation, businesses often face valuation pressure, execution delays, or a distracted management team at a critical moment.

      Our IPO readiness services give you and your board the clarity, structure, and confidence to approach the market on your terms - maximising value while keeping your business moving forward.

      Svetlana Marriott
      Svetlana Marriott

      Head of UK Capital Markets Advisory Group

      KPMG in the UK

      Subscribe to deal advisory insights

      Executive support for IPO readiness & equity story development

      Our approach is designed around the needs of C-level leadership: clear insights for decision-making, a structured roadmap, and advisors who work alongside you to manage complexity.

      We focus on four areas that matter most to executive leadership:

      • Pre-IPO workshops

        Helping the board weigh listing options, understand implications, and build consensus around timing.

      • Readiness assessments

        A pragmatic review of financial reporting, governance, systems, and tax planning - so you know exactly where the gaps are and how to close them.

      • Equity story development

        Crafting a market narrative that explains your vision, strategy, and growth potential in a way that resonates with investors.

      • Advisor coordination

        Selecting and managing the wider advisory team so management stays focused on running the business.

      Connecting IPO readiness with the broader journey

      IPO readiness is just the beginning. Our role is to connect preparation with the wider capital markets journey, so your leadership team makes confident decisions at every stage.

      When it’s time to move forward, we provide full IPO execution and reporting accountant support to manage the listing process from start to finish

      Discover more

      If you’re evaluating alternatives, we help you assess SPACs, reverse takeovers and Class 1 transactions so you can compare strategic options

      Discover more

      Many companies choose to combine a listing with equity capital raising and placement, securing additional funding for expansion

      Discover more

      Once public, our specialists continue to support you with post-IPO governance and investor relations, protecting reputation and ensuring investor confidence

      Discover more

      Building an equity story that resonates

      The equity story is the heart of any IPO. It’s how you communicate the company’s long-term potential and why investors should back your strategy.

      We work directly with leadership teams to sharpen that story by:

      • Linking your business strategy to investor expectations.
      • Highlighting competitive strengths that justify valuation.
      • Demonstrating resilience, ESG credentials, and long-term growth drivers.
      • Anticipating and addressing tough investor questions before they arise.

      The result is an investor-ready narrative that reflects your leadership vision and sets the stage for successful market engagement.

      Why leadership teams choose KPMG for IPO readiness

      • Strategic clarity

        We help your board make informed decisions about timing, structure, and market positioning.

      • Experience under pressure

        Our teams have guided leadership through complex listings in challenging markets.

      • Hands-on delivery

        Project managers work alongside your executives to keep the process on track, without pulling management away from running the business.

      • Global reach

        With access to capital markets specialists worldwide, we support clients considering cross-border capital raising or dual listings.

      In short, we give leadership teams confidence that the IPO will be executed smoothly, with governance and investor credibility built in from the start.

      Your IPO readiness journey

      If your leadership team is considering an IPO, the time to prepare is now. A structured readiness programme not only reduces execution risk but also gives your board more options when engaging with investors.

      Frequently asked questions about IPO readiness & equity story development

      • How do you determine if our organisation is truly ready for an IPO?

        We run readiness assessments covering financial reporting, governance, controls, and operations. This gives boards a clear, data-backed view of strengths, gaps, and the steps needed before engaging the market.

      • Why is developing an equity story critical, and what role should the board play?

        The equity story shapes how investors perceive your strategy, risks, and value proposition. Boards ensure it reflects long-term priorities, while we translate that vision into a clear, credible market narrative.

      • How do you choose the right timing for an IPO?

        We evaluate market conditions, peer activity, and investor appetite alongside your financial and operational readiness. This ensures leadership can weigh valuation opportunities against execution risks.

      • How does IPO readiness link with other stages of the capital markets journey?

        Readiness work feeds directly into IPO execution and reporting and sets the foundations for effective post-IPO governance and investor relations, ensuring continuity from preparation through to life as a listed company.

      Get in touch

      Read enough? Get in touch with our team and find out why organisations across the UK trust us to make the difference.

      Contact us
      Person smiling whilst using a mobile phone