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      For leadership teams, raising equity is more than a transaction — it’s a strategic decision that impacts capital structure, investor relations, and long-term growth. Timing, valuation, and messaging all influence how the market perceives your business, and even small missteps can affect shareholder confidence and execution success.

      Our equity capital raising and placement services give boards and executives the insights and tools to make informed decisions, optimise outcomes, and maintain control throughout the process.

      Svetlana Marriott
      Svetlana Marriott

      Head of UK Capital Markets Advisory Group

      KPMG in the UK

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      How boards and c-suite drive successful equity funding

      Executives need clarity, predictability, and actionable guidance to make funding decisions that align with strategic objectives. Key areas of support include:

      • Timing and market readiness

        Ensuring capital is raised when valuation is optimal and investor appetite is strong.

      • Valuation impact and shareholder value

        Structuring equity raises to protect shareholder value while funding growth objectives.

      • Investor alignment and engagement

        Targeting the right investors to support long-term strategic goals and ensure constructive engagement post-placement.

      • Governance and reporting

        Maintaining control and oversight while satisfying regulatory and shareholder obligations.

      These components allow executives to focus on high-level decisions, while our team manages the details of execution and market engagement.

      Executive benefits of strategic equity raising

      Equity capital raising is not just about securing funding - it's also about positioning your business for long-term success within the capital markets journey. This ensures that investors understand and support your growth journey.

      Executives gain clarity on how equity placement affects growth, valuation, and shareholder value, building on insights from  IPO readiness and equity story development.

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      Confidence in market engagement

      Our guidance provides Structured engagement and well-executed placements, which strengthen investor confidence.

      Our services consider the broader lifecycle of transactions, highlighting opportunities and implications from SPAC and reverse takeover advisory without overwhelming leaders with unrelated details.

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      Outcomes are designed to integrate with post-IPO governance and investor relations, ensuring a coherent view across the capital markets lifecycle.

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      Why leadership teams choose KPMG for equity capital raising

      Boards and senior management often focus on:

      • Strategic capital planning

        Assessing funding needs, market conditions, and timing options. We help leadership evaluate trade-offs between equity issuance, market windows, and growth objectives, providing a clear roadmap for decision-making.

      • Placement strategy and investor targeting

        We guide boards on structuring placements, selecting investors, and tailoring communication strategies to maximise demand and valuation. Executives benefit from a clear understanding of which investors align with long-term strategic goals.

      • Execution and process management

        Coordinating underwriters, legal advisers, and internal teams to keep processes on track, minimise operational disruption, and ensure leadership can focus on strategic oversight.

      • Regulatory and reporting management

        Ensure all prospectuses, approvals, and disclosures meet compliance requirements, supported by our IPO execution and reporting services.

      Our guidance ensures leadership teams have the context, analysis, and insights to make strategic, confident decisions.

      Implementing your equity capital strategy

      For leadership teams, strategic equity capital raising is about more than funding - it’s about positioning the business for growth, maintaining investor confidence, and protecting shareholder value. With expert guidance on strategy, execution, and market engagement, we help boards and executives achieve the best possible outcomes.

      Frequently asked questions about equity capital raising & placement

      • How can we time an equity raise to maximise valuation and investor appetite?

        We analyse market conditions, peer activity, and investor sentiment to recommend windows that align with your strategy and protect shareholder value.

      • What role should the board play in structuring a placement?

        Boards set the parameters for size, pricing, and investor mix. We provide data-driven options, ensuring leadership decisions are grounded in valuation impact and long-term shareholder alignment.

      • How do we ensure new investors support our long-term strategy, not just short-term gains?

        We target institutional and strategic investors whose priorities align with your growth horizon, governance standards, and sector outlook - building sustainable relationships beyond the raise.

      • How does equity capital raising integrate with other stages of the capital markets journey?

        Placements often follow IPO readiness and equity story development and are supported by robust transaction assurance and integration. They also link into post-IPO governance to maintain market credibility.

      Get in touch

      Read enough? Get in touch with our team and find out why organisations across the UK trust us to make the difference.

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