Minding the gap: How family businesses are navigating the AI transition in Asia Pacific

      Across Asia Pacific (ASPAC), family businesses are implementing artificial intelligence (AI) at scale faster than their global peers. Yet the regional average masks significant variation. The KPMG Global family business report 20261 covering 1,927 family businesses globally, including 577 across ASPAC, shows a widening gap between those scaling AI and those still piloting or researching it.

      KPMG’s Global AI Pulse Q1 20262 survey found that AI investment across ASPAC is expected to exceed global averages over the next twelve months. Among family-owned businesses, the same pattern is emerging: 45 percent of ASPAC family businesses identify AI adoption and governance as their most significant short-term challenge, compared with 38 percent globally.

      However, adoption across the region is moving at different speeds, shaped by market conditions, policy settings, regulation, government incentives and access to capability. ASPAC family businesses broadly fall into three groups: Scalers, Pilots and Researchers.


      • Scalers — China (41 percent at scale)

        China leads the region on full-scale AI implementation. State-backed AI infrastructure, data-rich operating conditions and intense competition have compressed its adoption timeline in ways other markets cannot easily replicate.

      • Pilots — India (29 percent at scale, 46 percent piloting), Australia (29 percent at scale, 35 percent piloting)

        These markets are actively deploying AI but remain concentrated in the piloting phase. India’s technology depth and Australia’s resource-sector urgency are accelerating adoption, but enterprise-wide scaling remains the next threshold.

      • Researchers — South Korea (15 percent at scale, 40 percent researching), Japan (18 percent at scale, 27 percent researching)

        Despite strong technology intensity and capital discipline, many family businesses in both markets remain in planning. Longer decision cycles, succession considerations and caution around formal commitment may be slowing the transition to scale.


      Singapore sits between these postures, with 23 percent at scale and 39 percent piloting. Its position suggests a focus on quality of implementation rather than speed, supported by stronger governance discipline.

      Why family businesses remain Pilots

      With 44 percent of family businesses globally and 42 percent across ASPAC still piloting AI, many are close to scaling but have not yet crossed the threshold. This reflects how family businesses typically make major capital commitments: deliberately, over longer timeframes and with a preference for proof before scale.

      The risk is that piloting extends beyond its useful window. As AI capability advances and early Scalers compound their advantage, the cost of staying in pilot mode rises.

      Generational stage also affects risk appetite. In ASPAC, 33 percent of founder-led businesses have implemented AI at scale, compared with 26 percent of second- and third-generation businesses. As ownership advances across generations, confidence can return where governance frameworks and implementation capacity are stronger, with later-generation businesses reaching 35 percent at scale.

      Scale and capital access matter too. Mid-market family businesses often carry the full cost of AI investment without the balance sheet flexibility of listed peers. By contrast, 40 percent of businesses with annual turnover above USD 1 billion have implemented AI at scale.

      For Pilots seeking to become Scalers, the key questions are not primarily technological. They are whether the business has the right governance frameworks, access to reliable data and the talent needed to deploy AI safely and commercially.


      Family businesses are well known for their strategic patience. Their deliberate approach to investment and implementation of AI offers them the opportunity to create long term value. However, they should also recognize that delaying decisions in the short-term can lead to competitive disadvantages and steps to accelerate the transformation of the businesses to unlock AI's full potential should be taken now.

      Lyon Poh

      Partner, Head of Corporate Transformation and AI COE Lead, KPMG in Singapore

      Lyon Poh image

      Governance as the scaling mechanism

      Governance is where ASPAC’s AI story becomes most instructive. Across the region, 25 percent of family businesses have established AI governance frameworks, ahead of the global figure of 22 percent, while another 42 percent are actively developing them.


      China stands apart: 42 percent of Chinese family businesses have established governance frameworks, closely matching the 41 percent that have implemented AI at scale. This alignment suggests that governance and deployment are advancing together, creating a stronger foundation for AI advantage.

      India shows a different but equally deliberate pattern. While 25 percent have established frameworks, 54 percent are actively developing them — the region’s highest active-development rate. Australia and Singapore are also broadly aligning adoption and governance. The sharper warning signs come from South Korea and Japan, where moving from recognition to action on governance is now critical.

      For many family businesses, governance remains absent or informal, which helps explain the pilot-to-scale bottleneck as much as cost or talent constraints do. Governance is not a compliance layer added after deployment. It is what gives leaders the confidence to scale AI in a way that is trustworthy, auditable and sustainable across generations.

      The data highlights the strong correlation in family businesses between AI adoption at scale and the governance frameworks to support its utilisation. For family businesses, we believe it is now imperative that a robust governance framework is developed that helps to design AI strategy and provides the family with the confidence to invest

      Stanley Sum

      Head of Technology Consulting, Greater Bay Area, KPMG China

      Stanley sum image

      Building readiness

      Looking beyond current deployment, family businesses increasingly see AI as a strategic priority rather than an operational add-on. Across ASPAC, 45 percent are targeting AI strategy and deployment skills, while 46 percent are building AI strategy into governance structures.

      India is the clear outlier: 60 percent of Indian family businesses are targeting AI strategy and deployment skills, and 70 percent are building AI into governance. Australia and Japan show strong alignment across both measures, while South Korea’s 53 percent building AI into governance suggests awareness is beginning to translate into planning. China remains the region’s leading implementer, although its lower rate of AI strategy integration into governance suggests deployment may be moving faster than formal strategic integration.

      Closing the gap

      With 41 percent of Chinese family businesses already operating AI at scale, the region’s competitive reference point has been set. For ASPAC’s Pilots, bridging the gap to Scalers will likely depend less on adopting more tools and more on converting experimentation into repeatable capability. 

      That means moving pilots into priority business processes, strengthening governance before deployment expands, improving access to reliable data and building the talent to manage AI safely and commercially.


      Family businesses are well placed to make this transition because long-term ownership allows patient, consistent investment. One of the primary risks is waiting too long. As early Scalers compound their advantage, the businesses that move fastest are expected to be those that treat AI not as a series of trials, but as a governed capability embedded in strategy, operations and succession planning.

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      KPMG Global family business report 2026

      Facing into the future, confident yet cautious

      1. KPMG Global family business report 2026 was compiled from responses from 1927 family and privately owned businesses across 41 countries including 577 from across the Asai Pacific Region

      2. The survey draws on insights from more than 2,100 senior executives of large public and private organizations from 20 countries including 559 from across six key ASPAC markets – Australia, China (including Hong Kong SAR and Taiwan), India, Japan, South Korea and Singapore 

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      Robyn Langsford

      Global Lead, KPMG Private Enterprise Family Business, KPMG International and Partner in Charge, Family Business & Private Clients, KPMG

      KPMG Australia

      Lyon Poh

      Partner, Head of Corporate Transformation and AI CoE Lead

      KPMG in Singapore

      Stanley Sum

      Head of Technology Consulting, Greater Bay Area, KPMG China

      KPMG China