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      Creating value through intentional personalization

      University leaders increasingly recognize that personalization is becoming a defining capability of the modern institution. Yet delivering it at scale requires more than investment — it demands deliberate choices about where personalization matters most and how to embed it across the student lifecycle.

      Download the full report to explore key findings from our global survey of more than 400 university leaders and students, and learn how institutions are advancing their personalization maturity.

      Key insights

      Personalization is becoming a defining capability of the modern university, not a series of incremental service improvements. The real question for leaders is whether their institution is building the capability to deliver it responsibly, at scale.

      Morgan McCullough

      Global Sector Lead for Education

      KPMG

      5 key takeaways

      • Treat personalization as a whole-of-university strategy

        It must span academic design, services, data and governance — not sit within a single function.

      • Focus on outcomes, not activity

        Leading universities align investments to measurable student and institutional value.

      • Use AI to augment judgement

        AI enables better decisions at scale, but impact depends on how it supports human-led interventions.

      • Be deliberate about where to personalize

        Prioritize high-impact moments across the student lifecycle rather than trying to personalize everything.

      • Address culture, not just capability

        Governance, incentives and ways of working are often the biggest barriers to scaling personalization.

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      Personalizing the student experience

      Download the report

      How KPMG can help

      KPMG’s global education network works with universities to design and deliver personalized student experiences at scale. We help institutions define strategy, align operating models, unlock the value of data and AI, and embed the governance and capabilities needed to deliver sustainable impact.

      Get in touch to learn how we can support your institution in advancing its personalization journey.

      Our people

      Morgan McCullough
      Morgan McCullough

      Partner in Charge, Mid-Market & Private Performance | Consulting Sector Lead, Education

      AUSTRALIA

      andrea-turley
      Andrea Turley

      Partner

      KPMG in the UK

      Rob Clayton
      Rob Clayton

      Partner, National Education Leader

      KPMG Canada

      Guillaume Sachet
      Guillaume Sachet

      Partner, Corporate Transformation

      KPMG in Singapore