There’s no shortage of ambition, with half of organizations expecting to reach the highest level of AI maturity by the end of 2026, despite only 11 percent rating themselves at that level today. But only 24 percent1 are achieving return on investment (ROI) across multiple use cases.
So what’s holding organizations back?
Pilots can work because they operate in controlled environments with defined scope, known data and close oversight. Scaling builds on that, as agents evolve into live workflows and interact with systems, processes and people across the enterprise.
In one of our cross-functional “agentathons”, teams quickly moved from ideas to working prototypes. But when it came to scaling, the challenge shifted from building functionality to balancing adoption, governance, access and reuse, while giving teams enough freedom to experiment with AI and embed it in ways that work for them.
Similarly, in a retail HR use case, designing an employee service agent immediately raised questions around permissions, data boundaries, ownership and support. Scaling becomes as much about control and accountability as it is about capability.
At this point, organizations aren’t just deploying technology, they’re also reshaping how decisions are made, how work is managed, and where accountability sits. Governance extends beyond compliance. It can become operating discipline — helping to define decision rights, embed control into workflows, and enable consistent scalability.