Willi has over 17 years of consulting experiences and is Head of Advisory, Consumer & Retail, KPMG China. He specializes in strategy development and execution supporting growth, market entry, and transformation. Willi is also a member of the Institute of Internal Auditors – New York Chapter and has gained the fundamentals of control risks and process implications.Willi is also part of the strategic alliance task force between KPMG and Alibaba Group in China where “new retail” innovative solutions are rolled-out to retail clients to capitalize on digital opportunities.
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