Product Control is evolving from a traditional value protection function into a strategic capability shaped by data, automation and artificial intelligence. This thought leadership paper explores how Product Control, including Valuation Control, is expanding beyond its control mandate to combine governance, insight and business partnering. Drawing on industry survey findings, market observations and practical experience, it examines how leading institutions are evolving today and what the next five years may bring.
Through practical examples and real-world use cases, the report shows how organisations can realise benefits now. It covers AI-enabled modernisation of spreadsheet-driven processes, intelligent automation, AI-driven P&L explain and the governance needed to deploy these technologies safely. It also explores key challenges including data quality, explainability, model risk, workforce transformation and operating model design, highlighting the balance between innovation and control.
Most importantly, The Future of Product Control provides a practical roadmap for finance leaders. It identifies "no-regrets" actions to strengthen data foundations, modernise processes, build trust in AI and reshape talent models. Whether leading Product Control, driving finance transformation or evaluating AI in financial services, readers will gain actionable insights to navigate the function's most significant transformation in decades.
