Our people in numbers
(1 Oct 23: 5,647)
(1 Oct 23: 2,060)
48% 1 Oct 24
(1 Oct 23: 47%)
30% Average FY24
(Average FY23: 29%)
(1 Oct 23: 43%)
(Average FY23: 13%)
(1 Oct 23: 10%)
(1 Oct 23: 6%)
(1 Oct 23: 5%)
(1 Oct 23: 17%)
(1 Oct 23: 771)
(1 Oct 23: 7)
(2023: 81%)
1Based on all partners in the audit practice. If this was based on equity partners only the percentages would be women partners FY24 26% (FY23 26%), and on ethnic minority partners FY24 8% (FY23 10%).
Firm-wide culture
At KPMG we are guided by our values and doing great work that matters.
Our values represent what we believe in and who we aspire to be: Integrity, Excellence, Courage, Together, For Better.
Our values bind us together, across our different backgrounds and cultures, and are common to each of us. They guide our behaviours day-to-day, informing how we act, the decisions we take, and how we work with each other.
We have set a bold ambition to become the most trusted and trustworthy professional services firm. To achieve that, we need to build our culture with trust at the core. Our values are key to this.
We’re building a culture that is open, safe and inclusive, and that operates to the highest ethical and quality standards. A culture and environment that is continually listening, evolving and learning.
Our firm-wide Culture Plan has five pillars to help build the consistent culture we want across the whole of our firm:
- Values-led organisation
- Do work that matters
- Open, safe and inclusive
- High quality and ethical standards
- Listen, learn and evolve
You can find out more about our firm’s culture here.
Our risk management principles (see Quality Control and Risk Management Section) help us to ensure we manage risks that we take across the firm and act responsibly in line with our values.
In Audit, we have eight practical goals enabling us to embed a High Challenge, High Support culture. These goals are aligned to the five firm-wide Culture Plan pillars:
Firm-wide Culture Plan pillar | Audit culture goal |
---|---|
Values-led organisation | 1. We lead with integrity |
Do work that matters | 2. Do work that matters |
Open, safe and inclusive | 3. We foster an open, safe and inclusive environment |
High quality and ethical standards | 4. Uphold highest ethical and quality standards 5. Recognition, measurement and reporting 6. Culture of challenge 7. Quality coaching |
Listen, learn and evolve | 8. We listen, learn and evolve |
We recognise that having the right culture drives a professional scepticism mindset and empowers our people to thrive with us and learn for a lifetime. Creating and nurturing the right culture improves audit quality and supports the effective delivery and growth of our business. We provide the right environment to support our people and give them opportunities to develop their skills and gain relevant experience.
Our culture programme activities are foundational to our strategy in Audit. This programme of work has matured, and we have built resources, local networks and mechanisms to constantly embed that culture, with leaders demonstrating the right behaviours.
We continue to be highly encouraged by the extent to which our High Challenge, High Support culture resonates with Audit colleagues. Our 2024 Global People Survey results show that 74% of our people see KPMG as taking the right steps to strengthen the culture, which indicates our continued focus on this is being recognised amongst colleagues.
The eight goals of our High Challenge, High Support culture in Audit
Our eight Audit culture goals enable us to have alignment with the whole firm culture approach, while also accommodating the specific needs and dynamics of the Audit environment.
- 1. We lead with integrity
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76% / of Audit colleagues feel our Partners demonstrate our Values in their everyday behaviour and actions. 2024 Global People Survey2
(2023: 78%)We continue to ensure that our values and cultural mindset are driven from the top, with leadership demonstrating and communicating a commitment to quality, ethics and integrity which can cascade down through the organisation.
Leaders are key in setting the tone and embodying the values we aspire to – and they also need to be accessible and available to colleagues. That is why we have continued to give colleagues the opportunity to share their views with leadership, through a variety of mechanisms such as open forums and informal events.
Following the success of KPMG UK’s Values Week in November 2022, a Global Values Week took place in November 2023 to celebrate the importance of our values across our global firm. Each day of the week focused on a different value, with daily guest speaker events broadcast to colleagues across all member firms.
Following the success of our Values Immersion Sessions, we ran Our Values in Action sessions between November 2023 and March 2024. These leader-led sessions were designed to provide our people with the tools to live our values of Integrity and Courage, including how to have difficult conversations. 4,114 people in Audit attended a session, representing 84% of total Audit colleagues during that period.
Given the importance of values-led conversations, we will continue with Our Values in Action sessions across November 2024 to March 2025, with the focus on our value of Together.
- 2. Do Work that matters
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Our purpose is to support sustainability and resilience in our society by building investor trust. It has never been more vital to ensure a properly functioning audit market, as audit plays a pivotal role in the economy.
We participate in a number of public interest initiatives such as the Spring Report on audit quality, as well as running our Audit Committee Institute (also known as our Board Leadership Centre) and a wider investor engagement programme - see the Audit quality (External communication and engagement section) of this report for more details.
Improving social mobility in our local communities is another aspect of doing work that matters and is at the heart of our communities strategy. Through our flagship social mobility programme, Opening Doors to Opportunities, we aim to give one million young people the opportunity to develop their skills by 2030. In the past year we have supported 332,357 young people to develop the essential skills and workplace insights they will need to thrive in their careers, hosting over 7,000 of them in our offices.
In terms of our Strategic Philanthropy work, this year marks the culmination of our three-year National Charity Partnership with Marie Curie, through which our colleagues have raised £1.868m in funds, providing more than 81,000 hours of nursing, while also bringing colleagues together, supporting wellbeing and connection across the Firm.
1482 Audit colleagues (28% of audit) took part in KPMG Big Walks over the summer months to raise money for Marie Curie, contributing approximately £116,500 equating to 5065 hours of nursing care. This summer colleagues voted for FareShare to be our new National Charity Partner, with whom we are delighted to be working for the coming three years.
In our 2024 Global People Survey (GPS) survey, 70% of Audit colleagues responded that they are encouraged to contribute to their community and 74% feel that KPMG is socially responsible towards communities.
- 3. We foster an open, safe and inclusive environment
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Inclusion, Diversity and Equity (IDE)
Our strategy to build trust and grow our firm is underpinned by an inclusive culture. Fostering an open, safe and speak-up culture is crucial to promoting diversity, equity, and a sense of belonging. Within Audit we use many culture interventions and activities that promote a psychologically safe environment where colleagues feel confident to speak up and challenge the day-to-day.
This is reflected in our GPS survey which saw a 4 percentage point increase in colleagues believing that they could report unethical practices without fear of negative impacts.
Our leaders are committed to driving change and are held accountable, with set targets and action plans to 2030 for IDE which they’re measured against regularly. We also remain committed to being transparent about our remuneration and pay gaps. In 2021 we became one of the first UK businesses to publish our socio-economic background pay gaps, and we continue to report on our pay gaps against several under-represented characteristics (our current and historical Pay Gap Reports can be found here).
Examples of our commitment to date include:
- Inclusive Leadership Board (ILB) – The ILB started in 2016 and is a collection of internal senior stakeholders and a number of external consultants who meet once a quarter to advise KPMG on our Talent strategy, specifically from an inclusion perspective. In 2024, topics discussed included considerations of international work opportunities for our colleagues, the merger of KPMG Switzerland and KPMG UK, and the use of AI.
- IDE training – Our mandatory training ‘Enhancing our Vision’ was launched in 2022 to all KPMG UK partners and employees and was refreshed for 2024. It is designed to engage colleagues, encouraging them to reflect on how their identities influence their experiences and how other people may experience things differently. The module covers the legal and regulatory landscape with specific reference to the Equality Act 2010 and protected characteristics. It outlines colleagues’ roles and responsibilities in helping the firm meet our obligations under the law and our own policies, including our firm-wide policy on Inclusion, Diversity and Equity. The training includes significant levels of user-generated content to drive engagement.
- Ask Me Anything sessions – These have been rolled out across 23 engagements in Banking Audit to encourage a breaking down of silos and hierarchy as well as building psychological safety within teams. Many topics have been positively discussed, and our people have welcomed the opportunity to ask questions about any topics that are important to them. These sessions continue to be rolled out across the whole of Audit through our Culture Ambassador network.
- Employee networks – In our bid to build an inclusive culture, we have 16 employee networks open to all, providing a sense of community and creating learning experiences for those who want to increase their own diversity awareness or become an ally. They deliver a calendar of events throughout the year to celebrate key moments, where people can voice their own lived experiences and provide vital feedback and insight to leadership.
We are proud to have been recognised externally as a Times Top 50 Employer for Gender Equality; as a Disability Confident Leader; as a top 30 employer in the 2024 Stonewall Workplace Equality Index; and to have ranked in the top five in the Social Mobility Employer Index every year since its inception in 2017.
When considering our talent, we strive to attract people from all backgrounds at every stage of their career and empower them to reach their full potential. To help us access diverse talent pools we have engaged with specialist recruitment agencies such as Auticon who improve the employment prospects of autistic people by helping find high-quality careers for skilled neurodiverse adults. We also work with Gap Talent who help us reach and place Black heritage hires. In addition, we continue to invest in programmes such as Access Accountancy where all our KPMG Discovery work experience places are for candidates from low socio-economic backgrounds. Additionally, we launched our Cross Company Allyship Programme (CCAP) in 2021 which opens up opportunities for KPMG and client mentors and mentees of Black and/or Minority Ethnic heritage to gain experience and access networks from outside of their own organisations (without the need to move on). Since its inception, 45% of our mentees were either promoted or moved laterally and we have grown the programme fivefold.
In addition to the above, a number of other Talent Programmes support colleagues from diverse backgrounds, including:
- Inspire and Elevate which seeks to support our IDE ambition of building an inclusive environment, accountable leaders and equitable experiences. The programme is available to all, with a focus on colleagues from historically under-represented groups.
- The Black Heritage Allyship Programme (BHAP) that has been running annually since July 2020 pairs mentees and mentors across KPMG for the purposes of reciprocal mentoring, coaching and sponsorship. Since 2020, we have successfully run four cohorts with over 1,000 people in KPMG signing up to BHAP and over 300 pairings. The survey feedback from the programme has been very positive, with 32% of Black heritage colleagues from Cohort 1 and 2 being promoted within 12 months of joining the programme.
- IT’s Her Future is a dedicated company-wide initiative at KPMG designed to address and mitigate the various challenges and disparities women face in the technology sector. Driven by a collaborative group of committed people, we drive targeted strategies to attract, recruit, retain and advance women in tech careers.
Wellbeing
Our people are what make our firm a success. We recognise the importance of health and wellbeing in enabling our people to be at their best - so we make it a priority. We provide all our colleagues with extensive access to essential services, guidance and support networks, helping them thrive at work and at home. We have a network of wellbeing ambassadors who promote wellbeing at a local level, and we have successfully piloted Mental Health First Aiders in a Performance Group within Audit. We are providing training to HR Business Partners to expand the network.
We deliver an annual wellbeing week at the beginning of January to help our Audit teams prepare for busy season. This focuses on a number of key topics each year, including creating awareness and providing tips on how to manage burnout, imposter syndrome and stress, and build resilience. We previously launched the winning idea, ‘Focus Time Working’ from our wellbeing innovation challenge as part of our January 2022 wellbeing week which we have reinforced this year with the Viva Insights application from Microsoft which is automatically enabled for every colleague. This tool populates dedicated periods of time within a colleague’s working day to disconnect from all distractions and complete their work. It silences pop ups, notifications and calls and is used at all grades. Positively, we have seen a 6 percentage point increase in our annual GPS survey for colleagues reporting that their workload allows them the time to deliver work of an appropriate quality, indicating that embedding these tools is having a positive impact.
We have also launched specific Leadership wellbeing initiatives to support our leaders, including partnering with an external consultancy to deliver a session on Belonging & Connectivity, which had a focus on loneliness. Key topics included normalising the experience of loneliness and why belonging is important, and then a more practical focus on how to connect in a hybrid working environment including top tips for our leaders and their teams. Feedback from the session was positive and the resources have been embedded into our Leadership Playbook for all leaders and colleagues to reference.
We are in the process of running upskilling sessions for our Performance Leaders and Performance Managers on mental health in the workplace to support them in having conversations with colleagues and enable them to signpost resources available.
We arranged for Bupa to run a session on financial wellbeing over the summer, sharing top tips for colleagues on how they can build and maintain their financial wellbeing, manage financial stress, and use budgeting tools to track their finances.
We are exploring ways in which we can better support our overseas new joiners from a wellbeing perspective. We are currently working with some overseas new joiners to share their experiences and to offer practical advice to other overseas colleagues.
Driving quality through fair opportunity
One of the key drivers of quality is making sure we assign people with the right level of skills and experience to the right engagements. Doing this requires a focus on the recruitment, development, promotion and retention of our people, and the development of robust capacity and resource management processes.
Key considerations include experience, accreditation, training and capacity in view of the size, complexity, industry and risk profile of the engagement and the type of support to be provided. This may include involving local specialists or those from other KPMG member firms.
We know that getting this right also has a huge impact on the opportunities and career development of our people from historically under-represented groups. We ensure that engagements and projects are allocated fairly.
Recruitment
To effectively attract talent and keep our business fit for the future, we ensure our KPMG brand and related external marketing content is relevant and impactful for a diverse, high calibre talent pool. This also helps us attract candidates globally to the UK practice.
To ensure we are identifying the best candidate, they follow a thorough selection process which, depending on the role, includes:
- Application screening.
- Competency & Technical interviews.
- Fit and proper checks.
- Independent Panel Process (Director & Partner).
- Psychometric and ability testing.
- Qualification and reference checks.
In FY24, we introduced a new Core Audit Technical interview guide with updated technical questions relating to audit quality and sector/industry relevant topics, alongside a refreshed competency interview guide.
A revised Audit interview training pathway has also been introduced for our Hiring Managers in Core Audit, available through our Learning platform, Degreed.
Upon joining the firm, qualified joiners take part in an induction programme which includes training in areas such as: ethics and independence, quality and risk management, engagement management and people management procedures, with a particular focus on KPMG’s values and culture.
As part of our Audit people strategy, we have recently made a number of significant improvements to the way we onboard and welcome our qualified joiners, helping set them up for success in their new roles. Our induction programme now gives candidates a truly blended experience, learning new skills in a classroom environment and then immediately applying them through on-the-job experience from week one. New joiners receive dedicated support via an online portal and have access to an onboarding experience lead to help them with any early queries. We also recognise that joining from another country brings with it other challenges and have launched a new pre-boarding portal to support international joiners, with buddies assigned from the moment an offer is accepted to provide additional support.
Accelerated Programme
For student attraction specifically, we have continued to build on our flagship graduate programme by launching our front-loaded Accelerated programme for our Class of 2023, where students study towards the ACA qualification. The programme is structured to invest in and boost our graduates’ technical abilities up front, making them ‘work ready’ more quickly. Those on the programme spend the first of three years learning and gaining the majority of their ACA qualification, with around 70% of this learning being delivered face-to-face. This gives our graduates more time and space to get up to speed before being allocated to an engagement, whilst also offering greater opportunity for them to build their professional networks and learn together.
Alongside the core curriculum covered as part of the ACA qualification, we also upskill on professional development and train new graduates in the big issues facing business, like ESG and technology. As part of the wider programme, graduates have the opportunity to participate in a Corporate Responsibility project as a way of helping KPMG give back to our local communities – three days, during their first year, are dedicated to this.
- 4. Uphold highest ethical and quality standards
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Firm-wide Ethics Programme
To help achieve our culture ambition of ensuring that we consistently operate to the highest ethical standards, in 2022 we developed a formal ethics programme, with the assistance of the Institute of Business Ethics (IBE), which operates across the whole of the firm. The programme is framed around the eight elements in the IBE’s Business Ethics Framework, with each element sponsored by a member of our Executive Committee. The programme, which is rolled forward on a semi-annual basis, is overseen by our firm’s Ethics Partner who is a member of the Executive. The Executive and the Board are updated every six months on both the delivery of the programme and on what the key MI indicates about the firm’s ethical health. In addition, all Capability leadership teams, including the Audit Executive, receive six-monthly ethical health reporting for their part of the business. In both 2023 and 2024, we invited the IBE back to provide an independent perspective on the execution and impact of the programme.
Ethics and reporting
Where colleagues have any concerns about any ethical or conduct issue, they are encouraged to speak to their manager in the first instance if they feel comfortable to do so – but a number of other routes are available. This includes our whistleblowing hotline which is overseen by an external ombudsman and is completely confidential. We also have a network of Ethics Champions – colleagues based at each of our UK offices who are available should colleagues wish to discuss any ethical concerns. In the year to 30 September 2024, there were over 100 Ethics Champions (2023: over 100) nationwide who helped colleagues with 194 concerns they wished to raise (2023: 202). We are pleased to see that our colleagues also continue to use the Speak Up hotline where 66 separate matters were reported (2023: 50). Members of the Audit Board also meet with people around the business several times a year as an important part of taking a temperature check on culture.
Putting quality at the core of performance evaluation and remuneration
85% / of Audit colleagues feel the review of their performance places a significant emphasis on their contribution to audit quality. 2024 Global People Survey2
(2023: 73%)To effectively manage our talent and support the development and progression of our colleagues, we embed a number of key approaches in performance evaluation, remuneration and personal development. These ensure that our business is fit for the future and that we are building our internal talent pool sustainably with a future-ready focus.
In FY24, we launched a firmwide Partner Balanced Scorecard for Equity and Salaried Partners where goals are set using the strategic pillars. There is more information set out below (see Basis of partner and director performance evaluation and remuneration).
For both Partners and colleagues, Audit quality is the primary factor for assessing performance of Audit partners and professionals which has a direct impact on reward. The Quality and Performance Matrix we use to assess an individual’s performance looks at quality and how it interacts with other factors. An individual’s overall rating depends on the interaction of both.
The quality monitoring report is used to collate objective evidence of an auditor’s performance in relation to quality. We have reviewed and simplified the approach this year, streamlining the quality rating and improving the colleague’s role in summarising any additional contributions and impact on Audit Quality via a new dashboard. A quality monitoring report is delivered digitally and includes evidence, such as indicators from reviews and inspections, and feedback on the auditor’s engagement with the quality process.
The Chief Auditor and Audit Risk Management Partner contribute to the assessment of performance in respect of risk and quality matters and this assessment is factored into the remuneration discussions for Audit partners. The governance of this process is overseen by the Audit Board.
Auditors must be independent to do their jobs effectively. As such, no one in the Audit practice, nor staff from other areas of the firm that contribute to audits, is evaluated, promoted or remunerated for the selling of non-audit services to entities we audit. There are no incentives for auditors to do this.
In 2024, 99% of people between Partner and Manager level were awarded a quality rating consistent with no, or only limited, performance improvements necessary. The remaining 1% of individuals, where more significant performance improvements were identified, were provided with targeted improvement plans and goals.
Personal development and performance evaluation
We continue to place a strong emphasis on the personal development, performance management and fair reward of all people within the Audit practice with audit quality being a fundamental element of these processes.
We have reward and promotion policies that are clear, simple and linked to performance evaluation processes so that our people know what is expected of them and what they can expect to receive in return. There is a clear focus on setting stretching goals. Encouragingly, our annual GPS shows an increase of 4 percentage points for colleagues understanding how their performance, goals and objectives are linked to KPMG’s strategy. Furthermore, our Open Performance Development framework ensures we invest in annual performance reviews that help identify high performers with the potential to take on more senior or complex roles to support colleague career aspiration and personal development. This is reflected in our GPS survey which saw a 5 percentage point increase in colleagues’ understanding of the internal opportunities that they have in order to take on new roles and grow in their careers.
Colleagues can now identify such opportunities for themselves in our Audit Career Journeys tool. High performers are further developed through rotation opportunities, internal and global secondments and talent programmes.
Partner admissions
Our process for admission to the partnership is rigorous and thorough for both internal promotes and external hires. This includes a business and personal case for the individual candidate as well as an independent psychometric assessment. Our key criteria for admission to partner (both Equity and Salaried) reflect our commitment to professionalism and integrity, delivering high-quality audits and being the best choice for the entities we audit and our people.
Basis of partner and director performance and remuneration
Our remuneration model drives and rewards behaviour consistent with our strategy and values, reflecting an individual’s performance over time as well as current in-year performance against their goals. For FY24, we have introduced a new Partner Balanced Scorecard which cascades partner goals based on Leadership priorities against the four pillars of the firm’s strategy: Building Trust, Driving Sustainable Growth, Developing our People and Operating our Business. This is used for all Equity and Salaried Partners, with performance against these pillars determined based on metrics, feedback and other relevant inputs.
In Audit for all partners, Audit Quality is the primary indicator of performance and underpins the Partner Balanced Scorecard. Caps are applied to performance ratings where quality issues are identified. For FY24, bonuses for all staff are based on firm-wide, Capability and individual performance ratings.
The Salaried Partner Pathway profit share bonus is calculated using a percentage of salary, a unit value performance modifier and an individual performance zone modifier.
For our Equity Partners, there are four Partner Bands and a Unit Based remuneration model that has been in place since FY21. The four bands outline the expected impact and scale of sustainable contribution to the firm at different levels of partner, with expectations and complexity increasing with seniority.
Each Equity Partner’s Unit allocation, including those who are on the Executive Committee, is determined with reference to the descriptors which set out the expectations at each Partner Band:
- Sustained performance.
- Market value of skillset.
- Individual capability.
- Leadership qualities and overall contribution to the group.
The LLP Partnership Agreement requires that a minimum of 75% of group profits, excluding the results of certain overseas subsidiaries (adjusted group), must be allocated to Equity Partners. The Board’s discretion in respect of amounts not allocated is subject to a maximum retention of 25% of the accounting profits of the group for the period. Any proposal of the Board to retain more than 25% of the accounting profits of the group for the period is subject to a member vote.
During the year Equity Partners receive monthly drawings and further profit distributions. The level and timing of the additional profit distributions are decided by the Executive Committee, considering the partnership’s cash requirements for operating and investing activities. Both the monthly drawings and profit distributions are reclaimable from Equity Partners until the date on which profits are allocated.
As at 1 October 2024, there were 371 Salaried Partners and 466 Equity Partners in the UK firm. There were 113 Equity Partners in Audit.
- 5. Recognition, measurement and reporting
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Recognising our success
We continue to see many excellent examples of individuals and teams living our values and reaching the highest standards of professionalism and quality through our Audit Quality and Culture Awards.
The Audit Quality and Culture Awards, which run twice a year, recognise and celebrate those individuals and teams who champion audit quality and demonstrate our expected behaviours. The winning nominations are judged by an expert panel, and gold and silver medalists are chosen for each category, with medalists winning a significant financial reward. In FY24, we had over 2,000 nominations and good news stories linked to our culture goals. These stories continue to be used across Audit to further embed our culture ambition and drive good practices.
Spring 2024 Audit Quality Culture Awards - Delivering Quality winner
Kiera, Audit Senior Associate, was an integral member of the audit team. Her work on the audit file was of the highest quality. Her work was clear and concise, giving the reviewer all the information required to easily follow the work performed. Kiera’s attention to detail was evident, she made sure to appropriately document her judgements and conclusions, with her testing or sampling considerations thoroughly explained and backed up with relevant accounting standard references or approved, technical guidance quotes. It was apparent that Kiera champions the ‘Culture of Challenge'. Not only did she challenge the prior year approach, but she was confident challenging entity management on responses or evidence received, ensuring sufficient, appropriate audit evidence was obtained and documented within her workpapers before concluding.
- 6. Culture of challenge
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Our culture of challenge narrative is shared and reinforced with Audit colleagues through our mandatory audit training. For 2024 we have focused content on the theme of accountability and how that supports our culture ambition of High Challenge, High Support:
- Exploring what accountability means and why it is important.
- Awareness of expected behaviours and how we can encourage them, with specific attention to biases, achievability and transparency.
Accountability was also the golden thread through our KPMG Audit University (KAU), and annual residential programme for both auditors and IT auditors that takes place each summer.
Our 207 Culture Ambassadors continue to drive positive messaging around demonstrating a culture of challenge and share our Challenge and Support videos at a local level. These videos reinforce the High Challenge, High Support culture for audit teams, what we expect of colleagues, and what they should expect of each other.
81% / of Audit colleagues feel they receive sufficient training and development to enable them to deliver high quality audits. 2024 Global People Survey2
(2023: 82%)85% / of Audit colleagues feel they are encouraged and supported by audit engagement partners to deliver high quality audits. 2024 Global People Survey2
(2023: n/a4)83%3 / of Audit colleagues feel they have sufficient time and resources to deliver high quality audits. 2024 Global People Survey2
(2023: n/a4)Spring 2024 Audit Quality Culture Awards - Empowering People winner
Olivia, Senior Manager, is absolutely focused on bringing out the best in people. She spends a tremendous amount of time with each team member, coaching them in detail and taking the time to make sure the team truly understands not only what they are doing, but most importantly, why they are doing it. Every day she is sitting with team members in person in hot reviews, going through their testing in detail, getting them to explain what they have done, what evidence they received and why they concluded the way they did. Olivia has also been incredibly focused on getting the team more involved in project management and meeting our deadlines all throughout the audit cycle, so that we can deliver an overall great audit experience for all team members. Olivia has demonstrated outstanding mentoring skills to individuals on the team and the growth in these individuals through the audit period is a testament to her. She truly cares about the individuals on our team, both personally and professionally.
- 7. Quality coaching
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To invest in building the skills and capabilities of our professionals, we continue to adopt a continuous learning environment. We support a coaching culture throughout KPMG as part of enabling colleagues to achieve their full potential.
Our Coaching for Quality programme, which was developed with the support of external behavioural psychologists, gives colleagues the tools they need for productive coaching conversations.
New engagement leaders are also provided with an experienced mentor to support their transition into this critical role.
Across the FY24 Audit Quality Culture Awards, we had 304 winners who demonstrated quality coaching. These stories feature individuals who exemplified our culture by investing heavily in coaching their teams and developing junior team members.
Spring 2024 Audit Quality Culture Awards - Expected Behaviours winner
Elise, Assistant Manager, has shown exemplary behaviours since taking on the in-charge role. She has taken on a first-year audit with great professionalism and demonstrated our firm values. Elise has got up to speed very quickly on the audit, which has shone through in her interactions with the wider audit team and with the audited entity, and has effectively built rapport with the key stakeholders, putting in regular contact points, and confidently leading them. Elise has the confidence to get on the phone, set up Teams calls or be present at the audited entity site, which makes a significant difference, consistently demonstrating our High Challenge, High Support culture both with the audited entity management but also in coaching the wider team. Her communication is excellent, she leads by example, and overall she is a clear role model to her peers.
- 8. We listen, learn and evolve
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Practical tools and resources continue to create culture change on the ground
We continue to embed our Culture Ambition by developing practical tools, resources and events that help our colleagues understand and apply it in practice. Our progress in FY24 has included:
- Audit-led activities and resources:
- 9 culture assessments, including 38 culture focus groups and 95 interviews, to understand cultural and behavioural drivers and identify areas that may require improvement.
- Quarterly meetings with our Culture Ambassadors to share best practice and seek input into, and feedback on, culture activities and collateral.
- Regular speaker events to explore our culture theme of accountability. Our KPMG Audit University was centred on Empowering Through Accountability.
- Driving cultural change locally:
- Our Culture Ambassador network helps to embed our Culture Ambition. Their passion in delivering tangible culture change has resulted in over 230 activities, aligned to our culture plan, being carried out locally.
- Our coaching materials continue to be used locally and reinforced in quarterly mandatory training. Coaching training is also delivered to newly promoted Managers and experienced hires, and our Partners, Directors and Senior Managers are also encouraged to attend this training.
Management information and how we use it
Continuing to measure our progress is key to success. We baseline and measure our culture on a holistic basis, using a variety of sources of management information including our firm-wide Culture Dashboard, our culture assessments, and through consultation with our Audit Evolution Board.
The sources of management information we use include:
- Our Global People Survey which gives colleagues from KPMG member firms an opportunity to express their views on a range of topics about life at KPMG. We use the responses to gather insight and identify issues that affect colleagues both locally and globally. We regularly update Audit colleagues on the progress we are making against the focus areas in a newsletter called ‘You Said, We Did’.
- Our mid-year Pulse survey which is a temperature check to measure progress against our firm-wide priority areas.
- Our Audit Listening Programme which gathers views from the entities we audit.
- Culture assessments where we provide opportunities to effectively listen to and support audit teams, departments and offices in understanding the level of embeddedness of our values and Culture Ambition.
- Reports to our Speak Up hotline.
- Coaching surveys.
- Audit leaver feedback.
- Root Cause Analysis Outcomes
- We continue to use Culture Amp, an employee experience platform, which provides detailed, real-time analysis of colleague sentiment, enabling us to identify areas of focus and take action sooner than we’ve previously been able to. We have been able to give partners and local leaders direct access to the analysis for their teams so they can make meaningful impact, quickly.
Working with the Root Cause Analysis team, we also continue to measure our culture through focus groups where we deep dive into the behaviours we need to focus on, to understand how well embedded our High Challenge, High Support culture is, and what we need to do to strengthen it. We held over 36 focus groups and 90 interviews in 2024 which were attended by over 200 Audit colleagues. These inputs are helping us target our actions where they will have the greatest impact.
Learning
70% / of Audit colleagues feel their leaders take an active role in their learning and development. 2024 Global People Survey2
(2023: 70%)In our Audit practice, a comprehensive range of technical and non-technical learning opportunities is available in a variety of formats, such as face-to-face, live virtual and informal learning. Graduates gain formative skills via the Audit Foundations programme over two years, covering all elements of a KPMG audit, including our methodology, workflow and technology, as well as business skills to perform effectively. Following this, graduates attend our flagship programme, KPMG Audit University (KAU), alongside more experienced auditors. More information on the KAU is included in the Audit Quality section of this report. For Qualified New Joiners, we ensure that a significant part of their learning is carried out face-to-face. This learning is also complemented by an on-the-job experience passport, worked through whilst being mentored on their initial engagements, to enable them to apply their learning more effectively and be set up for success in their new roles.
For experienced colleagues, our This is Leadership blended programme is designed to augment leadership skills that are critical in leading effective audit teams. In addition, all colleagues are supported for lifelong careers within Audit through our new Audit Career Journeys interactive tool, created to map potential paths, required skills and learning solutions to get there. Further, as part of our commitment to inclusion and diversity, a range of highly interactive English Language Resources are in place to support non-native speaker colleagues.
Across the firm, our Milestone programmes support newly promoted Assistant Managers, Managers, Senior Managers and Directors to transition effectively and step up into their new roles. The Milestones are supported by a comprehensive follow-on leadership development curriculum focusing on future-ready leadership skills. We also offer targeted programmes for our Partner promotes and a follow-on curriculum for Established Partners. Alongside our pioneering strategy, we are offering additional development opportunities on ESG, artificial intelligence and more.
Audit Career Journeys
KPMG Audit Career Journeys is a strategic initiative designed to empower individuals to take control of their career development and explore exciting new opportunities within the firm.
Through Audit Career Journeys, individuals can:
- Explore diverse career paths: Discover and explore potential career paths that align with their interests and aspirations.
- Understand skill requirements: Gain insights into the specific skills and qualifications needed for each role, enabling them to identify areas of focus and development.
- Access tailored learning resources: Leverage bespoke learning resources designed to support their development in their current or desired role.
- Take charge of their career: Empower themselves to take ownership of their career journey, explore new opportunities, and reach their full potential at KPMG.
Fostering a culture of continuous learning, Audit Career Journeys is part of KPMG's commitment to employee development and personal growth. It empowers colleagues to shape their own career paths and contribute to the firm's overall success.
Our Audit Evolution Board
As our audit landscape changes and the role of the auditor transforms, it becomes increasingly important for leadership to listen to the views from those closer to audit delivery and impacted by key decisions made across the UK Audit practice. For this reason, the Audit Evolution Board (‘AEB’) was formed in 2020.
The AEB's role is to provide challenge, diversity of thought, new insight and recommendations to matters discussed across our strategic pillars by the Audit Executive and Audit Board, and to play a part in improving the culture of trust and quality within the Audit business. There are 12 members, from trainees to Senior Managers from across the performance groups within our UK Audit practice. By connecting with engagement teams across the Audit business, the AEB brings a wide range of opinions, experience and perspectives to help shape the key decisions made by the Audit Executive and the Audit Board. Monthly meetings are attended by AEB members, the Chair (who is a member of our Audit Executive), and presenters to focus the AEB on key matters aligned to the Audit Executive agenda.
The AEB has impacted multiple pillar initiatives throughout 2024, through attendance and contribution at steering committees including the Audit Quality Council, participation in judging panels including the Spring Audit Quality and Culture Awards, and more specific actions targeted to support the delivery of our audit strategy. This includes recently producing guidance, created from feedback the AEB collated from across the UK Audit practice, on the habits leading to the successful recovery of overruns and scope changes, which is now available on the Pricing Portal.
- Audit-led activities and resources:
22024 Global People Survey data is based on 3,882 Audit colleague responses (2023: 4,055 Audit colleague responses).
3Response includes both favourable (59%) and neutral (24%) responses.
4No comparative data is presented as this data was collected for the first time in FY24.
People and culture priorities for FY25
People
We will:
- Progress our focus on leadership skills and RI wellbeing and broaden this to Future Leaders to include more learning investment at middle management levels.
- Roll out the This is Leadership programme across all Audit Directors following a successful pilot in FY24.
- Further develop the RI succession planning to broaden our talent pipelining activities to spot and proactively develop high potential, diverse leaders for the Future of our Audit business.
- Embed the Balanced Scorecard approach across our Partner group, expanding to include Audit Associate Partners.
- Nurture junior talent with enhancements to student programmes and the realisation of our Career Pathways and Space to Learn initiatives to develop highly skilled, agile colleagues who are able to drive a varied and engaging career in our firm.
Culture
We will continue to:
- Drive engagement locally through our Culture Ambassador network, further embedding our High Challenge, High Support culture.
- Source culture and behavioural success stories through our Audit Quality Culture Awards which have been structured to recognise the behaviours that underpin our Audit Quality and Culture strategy and goals.
- Listen to our colleagues through our culture assessments – celebrating our cultural successes and identifying areas for further focus.
- Measure culture success and deliver insights through existing management information and the use of Culture Amp.
- Embed culture learning into the 2025 KPMG Audit University syllabus and our Auditor Update training programme.
- Keep strengthening our diversity, and bring different perspectives to broaden horizons and stimulate innovation through our internal and external speaker series.