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      Customer advisory

      Digital disruption and rising customer expectations are creating unforgiving markets where loyalty is hard won and easily lost. If you can’t deliver what your customers want, when and where they want it, they will go to someone who can. But there is no point in creating a breakthrough customer experience if the new business model runs at a loss. KPMG teams offer a suite of services that can help you achieve profitable, sustainable growth through customer-centric thinking. This is all about getting close to your customers and staying there.

      How we can help

      • Customer experience and value management
      • Customer profitability

      • Customer stretegy
      • Marketing

      • Omnichannel
      • Product lifecycle management

      • Sales and services


      Our thinking

      Future of front office

      Building an integrated, insights-driven front office to power business performance


      A benchmark study now in its 16th year, CEE captures perspectives from over 80,000 consumers across 16 markets worldwide.

      KPMG ‘s Future of Front office report reveals how leading companies transform customer engagement

      C&R CEOs remain optimistic about sector growth despite economic uncertainty, while urging for stronger AI regulations.

      KPMG’s ‘Navigating the Future of Seamless Commerce in Asia Pacific’ Report: How retailers in Asia Pacific are driving customer experience


      Our people

      Tidarat Chimluang

      Partner, Business Transformation

      KPMG in Thailand

      Nawat Laokiatkul

      Partner, Business Transformation

      KPMG in Thailand