KPMG professionals firmly believe in the transformative power of AI, recognizing that its full potential is unleashed when coupled with human expertise and ingenuity.

With a history spanning over 150 years, KPMG firms have been at the forefront of leveraging new technologies to inspire confidence and empower change,, blending deep industry expertise and process know-how with cutting-edge technology alliances. This helps accelerate the value derived from AI. Embracing the opportunities AI presents, shows equal dedication to deploying this technology responsibly, with a commitment to trustworthiness, safety, and freedom from bias. This commitment is encapsulated in the principles, ethical pillars, and governance approach known as KPMG Trusted AI.

How we can help

KPMG firms offer a wide range of support, from foundational components to implementing efficient processes, data infrastructure and risk reporting, helping create a detailed maturity assessment for your risk function. The assessment helps identify change opportunities, creates action plans and sets out a roadmap that benchmarks your progress against industry peers.

The approach revolves around connecting organizations with emerging technology solutions and leveraging these innovations to help achieve their strategic and business goals. KPMG firms offer support in navigating regulatory challenges and enhancing efficiency through standardized processes and cloud-based solutions. KPMG professionals bring a deep understanding of risk management, coupled with the innovative digital solutions and specialized guidance you may need to not only meet regulatory requirements but also drive strategic growth and innovation.

KPMG professionals help tailor frameworks designed to embed Trusted AI principles into various stages of your AI initiatives. Risk assessments for single AI/machine learning (ML) algorithms as well as broad assessment reviews of entire AI programs. Development of AI policies and procedures based on principles of integrity, fairness, resilience and explainability.

KPMG professionals help you ensure accountability throughout the AI lifecycle to integrate trust into your broader ML (Machine Learning) processes. Establish and implement governance, policies, procedures and operating models spanning the AI ecosystem including training, evaluating and continuous monitoring of AI models.

KPMG professionals help you anticipate the impacts of AI regulations and compliance requirements on your AI systems. Conduct detailed checks to align your AI practices with international and industry-specific regulations. Continuous monitoring and updates to keep your AI systems compliant in a rapidly evolving regulatory landscape.

The KPMG Trusted AI principles

What we aim to do

Throughout the KPMG global organization, our approach to Trusted AI includes foundational principles that guide our aspirations in this space, demonstrating our commitment to using it responsibly and ethically:

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Values-driven

We implement AI as guided by our Values. They are our differentiator and shape a culture that is open, inclusive and operates to the highest ethical standards. Our Values inform our day-to-day behaviours and help us navigate emerging opportunities and challenges.

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Human-centric

We prioritize human impact as we deploy AI and recognize the needs of our clients and our people. We are embracing this technology to empower and augment human capabilities — to unleash creativity and improve productivity in a way that allows people to reimagine how they spend their days.

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Trustworthy

We will adhere to our principles and the ethical pillars that guide how and why we use AI across its lifecycle. We will strive to ensure our data acquisition, governance and usage practices upholds ethical standards and complies with applicable privacy and data protection regulations, as well as any confidentiality requirements.

We recognize that the field of AI is rapidly evolving — and so is our approach. As the technology advances and legal, ethical, risk and regulatory standards mature, we will continue to review and evolve our approach as necessary.

Ten pillars of KPMG Trusted AI

How KPMG Member Firms aim to deliver our commitments

Throughout the KPMG organization, our approach to trusted AI rests on ten ethical pillars across the AI lifecycle:

Fairness

AI solutions should be designed to reduce or eliminate bias against individuals, communities, and groups.
Explainability

AI solutions should be developed and delivered in a way that answers the questions of how and why a conclusion was drawn from the solution.
Data integrity

Data used in AI solutions should be acquired in compliance with applicable laws and regulations and assessed for accuracy, completeness, appropriateness, and quality to drive trusted decisions.
Security

Robust and resilient practices should be implemented to safeguard AI solutions against bad actors, misinformation, or adverse events.
Privacy

AI solutions should be designed to comply with applicable privacy and data protection laws and regulations.

Transparency

AI solutions should include responsible disclosure to provide stakeholders with a clear understanding of what is happening in each solution across the AI lifecycle.
Accountability

Human oversight and responsibility should be embedded across the AI lifecycle to manage risk and comply with applicable laws and regulations.
Realiability

AI solutions should consistently operate in accordance with their intended purpose and scope and at the desired level of precision.
Safety

AI solutions should be designed and implemented to safeguard against harm to people, businesses, and property.
Sustainability

AI solutions should be designed to be energy efficient, reduce carbon emissions, and support a cleaner environment.