Strategy and concept development

A large number of specific framework conditions must be taken into account in the implementation and nationwide roll-out of OZG services throughout Germany. In some cases, technical, organisational and political requirements laid down in federal and European law must be observed. Examples of this are the requirements of the European regulation on the "Single Digital Gateway" (SDG), the implementation and post-utilisation coordination associated with the allocation of stimulus funds according to the "One for All" principle (EfA) or the connection of the municipalities to the state portals.

Despite the large number of steering elements and imposed instructions, the implementation requirements are subject to a great deal of leeway. This is because many guidelines are only formulated imprecisely or require further elaboration by the Länder. This results in strategic questions in the overall strategy, in programme management as well as in the individual implementation projects of the Länder and municipalities, which we would like to solve together with you.

We develop a strategy tailored to the situational requirements according to your needs. In doing so, we can build on the experience from our individual service modules and thus contribute all aspects to be considered for the successful fulfilment of the Online Access Act, from the overarching project management to the technological aspects of development and connection to communication concepts as part of change management. We currently see three core needs:

1. Land strategies for OZG implementation in the municipalities
2. Programme management strategies to generate synergies
3. Development strategies for the continuation of the OZG

At present, it can be observed that digitalisation is not progressing fast enough in the municipalities. We can find reasons in inconsistent information channels, too little integration into state and federal planning, as well as in uncertain legal foundations. At the state level, the economic stimulus package is currently accelerating the implementation projects, but there is a lack of synergies between the individual projects. Especially in the area of after-use organisation according to the EfA principle, closer coordination can lead to simplified roll-outs and solve organisational issues bundled in one place. In many implementation projects, internal administrative processes are currently not taken into account. In order to fully exploit the advantages of digital applications, it is essential to take them into account. In addition, it is important to keep an eye on further issues and to rethink outdated requirements of the OZG. We see possibilities in automated application procedures. In the future, when a child is born, registration procedures at the registry office, the health insurance company or applications for child and parental benefits could already be initiated by the hospital, so that the citizen no longer has to submit an application or initiates his or her consent for all processes at the same time.

In any case, we accompany you in the development, introduction, implementation, further development and follow-up of your desired strategy. In doing so, we integrate our concepts into already existing concepts, pay attention to the involvement of all stakeholders and open up new perspectives for you. To do this, we use successfully tested and common methods of strategy development, taking into account your specific situation. Our approach consists in the strong involvement of all relevant stakeholders. This is because only collectively developed strategic approaches can be implemented sustainably, as they have to be supported operationally by the individuals. For this purpose, we use standardised analysis methods, such as the STEP analysis, which includes political, economic, socio-cultural and technological influencing factors in the analysis to look at your organisational environment. We keep an eye on your strategic goals and key figures with the Balanced Scorecard. In workshops we identify cause-effect relationships (Ishikawa diagram) and determine strategic recommendations for action with the help of the SWOT analysis. In the process, we also take into account the guidelines, recommendations and assistance of the Federal IT Cooperation (FITKO) and the Federal Information Management (FIM).

The goal of this service module is an implementation concept with concrete recommendations for action. In addition, possible changes in the organisational structure (structural and process organisation) are also considered and evaluated in this context, and any necessary communication measures are coordinated with the change management. The overarching control in project and programme management is ensured in a strategic form through various workshops. We develop a strategy as well as a concept with measures for OZG implementation, which offers you sustainable and practice-oriented benefits and can serve as a guide for further digitisation measures beyond the OZG in the future.

You benefit from our consulting teams, which have extensive experience in strategic design and the associated challenges. In doing so, we ensure the right mix of certified OZG experts and specialists in individual implementation criteria in order to guarantee a perfect overall view.

Thanks to our experience at all levels of implementation, we also guarantee you concepts from a single source.

Co-authors: Dominika Zedler, Maximilian Kaehne