The digital consumer is challenging the consumer goods industry
Today's digital consumer is more informed than ever before: product details, prices and the next shopping opportunity are just a click away. The speed of digital transformation and rising customer expectations pose immense challenges for consumer goods manufacturers in an already saturated market. These can only be met with a high degree of agility and constant innovation. The development of technology-based and fully integrated omni business models that focus on the customer are at the top of the agenda for the industry.
Stephan Fetsch
Partner, Deal Advisory, EMA Head of Retail, EMA Head of Consumer Goods
KPMG AG Wirtschaftsprüfungsgesellschaft
+49 221 2073-5534 Stephan
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Fetsch
Merchandise is becoming more mobile and are increasingly finding their way directly to the customer. Direct communication and the relationship between customers and manufacturers will intensify. As a cooperation model between manufacturers, D2C will also become one of the essential market patterns of this decade.
