We support manufacturers with strategic and operational issues throughout the entire life cycle - from the product idea and production through to consumption and the consumer. We are in constant dialog with science, practice and industry associations and want to support you with our industry knowledge. Building on this, we regularly carry out analyses of individual market segments, prepare studies on current topics and are present at important industry events.
Take a look at the latest impulses from the industry.
Stephan Fetsch
Partner, Deal Advisory, EMA and German Head of Retail & Consumer Goods
KPMG AG Wirtschaftsprüfungsgesellschaft
Publications
Further Publications (in German only)
- Consumer Barometer 03/2024
- Consumer Barometer 2/2024 - Der stationäre Einzelhandel spielt weiterhin eine wichtige Rolle
- So entwickelt sich der weltweite Wachstumsmarkt für alternative Proteine
- Social Commerce: Diese Faktoren sind erfolgsentscheidend für Unternehmen
- Consumer Barometer 02/23: Loyalty-Apps im Lebensmitteleinzelhandel
- Investitionen in alternative Proteine
- Kundenbindung im Einzelhandel: Die Bedeutung von Treueprogrammen
- Alternative Proteine: Ein attraktiver Markt für Investoren weltweit
- Streaming und Verbrauchsgüter: Wie Abonnements einen Boom erleben
- Consumer Barometer 2/2022 – Wie wichtig ist Verbraucher:innen Nachhaltigkeit?
Merchandise is becoming more mobile and are increasingly finding their way directly to the customer. Direct communication and the relationship between customers and manufacturers will intensify. As a cooperation model between manufacturers, D2C will also become one of the essential market patterns of this decade.

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