Future of work: United Arab Emirates

In an age when technology continuously reshapes interactions and expectations, organizations face a crucial choice: adapt or fall behind. Navigating technological advancements and evolving workforce dynamics requires a comprehensive strategy for organizational success.

At the forefront of this change is artificial intelligence (AI), which is revolutionizing traditional processes, enabling organizations to strategically allocate resources and enhance employee engagement. Leading companies are demonstrating the transformative impact of AI in human resources by integrating it to streamline HR processes, improve the employee experience, and boost overall productivity.

However, success hinges not only on technology but also critically on talent. The future workforce necessitates a shift towards skills-based talent management, where organizations excel by aligning skills with organizational needs. Many organizations are still exploring optimal approaches to skills-based development and future skill readiness, experimenting with various training methods, and collaborating with educational institutions or industry experts to tailor programs. They are also increasingly relying on data analytics to identify skill gaps and forecast future talent requirements, enabling more informed talent management decisions.

Continuous learning is integral to this strategy. Embedding learning opportunities into daily operations fosters a culture of adaptability and growth. By offering project-based learning and leveraging technology for easy access to information and support, organizations create environments valuing continuous learning and career flexibility.

Effective middle management is essential to navigate the complexities of modern workplaces. Organizations stress the importance of trust, empowerment, and transparent communication to bridge the gap between leadership and employees.

Having engaged with various organizations, senior stakeholders, and HR professionals, we have observed a notable trend among organizations that are leading the transformation: they understand that true agility entails more than just reacting swiftly to external changes. It involves proactively shaping the internal landscape. These organizations recognize that leveraging technology isn’t merely about adopting the latest tools; it’s about seamlessly integrating technology into workflows to enhance efficiency and responsiveness.

In this report, we are delighted to feature interviews with subject matter experts from organizations in the United Arab Emirates (UAE): Al Ghurair Investment; Ports, Customs and Free Zone Corporation (PCFC); and Etihad Airways.

We also offer insight from a survey of 4,197 employees across leading markets: Australia, Canada, Germany and the UK. Embracing innovation and the potential of our people is essential. By accepting change and fostering resilience, we can ensure organizations thrive in a complex future. Welcome to the future of work.

Al Ghurair is integrating AI and adopting a skills-based approach in its People & Culture function to automate tasks, enhance employee engagement, and boost productivity. Emphasizing continuous upskilling and data-driven decision-making, the organization aims to align individual skills with organizational objectives while addressing concerns about data security and job displacement. This transition involves engaging diverse stakeholders and shifting focus from formal qualifications to practical skills and experiential learning. Read the full interview (PDF 529 KB)

Suhrid Chaudhuri 
Executive Vice President - Organisation Development & Talent
Al Ghurair

Etihad Airways leverages technology and data analytics to enhance employee engagement, streamline HR processes, and foster innovation through strategic collaborations and project-based learning. Aligning technology with existing processes and ethical standards is key to their approach for sustainable growth and operational excellence. By focusing on holistic employee experiences, Etihad adapts to evolving workforce expectations and positions itself as a market leader. Read the full interview (PDF 124 KB)

Dr. Nadia Bastaki
Chief People & Corporate Affairs Officer 
Etihad Airways

Ports, Customs, and Free Zones is adapting its HR strategies to meet evolving workforce expectations by integrating technology and fostering a supportive organizational culture. The organization emphasizes the use of data analytics and modern communication tools to enhance employee experience, transparency, and effective talent management, ensuring a seamless transition into flexible work models. Read the full interview (PDF 237 KB)

Abdulla Ahmed AlKohaji
Director, Human Resources
Ports, Customs and Free Zones Corporation

Expectations for employee value propositions (EVPs) are ever increasing. The ‘Great Reconsideration’ has encouraged many employees to re-evaluate priorities, goals, and ways of working and living. People are also reconsidering their relationship with work, family, community and the environment. They’re questioning traditional notions of success, and seeking more meaning, purpose, and fulfillment in their lives and in their jobs.