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Pricing strategy

Enabling clients to realise 4-8% increase in profitability through better and faster pricing, promotion and discount related decisions.

KPMG’s pricing strategy team helps clients design and implement value-based pricing strategies to realise enterprise-level value creation. Our specialized expertise lies in harnessing the true potential of data and analytics to make better pricing, promotions and discounting decisions to unlock unparalleled value for your business.

In today's dynamic market, pricing is more than just a number; it's a strategic lever that can improve your profitability, market positioning, and customer relationships.

At KPMG, we understand that value-based pricing is not a one-size-fits-all solution. That's why our team of seasoned consultants tailor pricing strategies that suit your specific industry, market dynamics, and competitive landscape. From price setting through to execution, we guide you through every step, offering data-driven insights and dynamic pricing approaches.

As your strategic partner, we empower our clients to be a leader in delivering exceptional value. Our focus on value-based pricing creates a virtuous cycle of customer loyalty and advocacy, driving sustained growth and profitability.


4 - 8%

Increase in profitability within 12 months from implementation.

2 - 3%

Improvement in ROI on trade spend.



Revenue Growth Management

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Value Based Pricing

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Trade Investment Optimisation

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Pricing Capability Design

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Case studies

european-food-company.pdf

European food company

European food company
clothing-retailer.pdf

Clothing retailer

Supporting with formulation of a joint venture strategy                                   

speciality-product-retailer.pdf

Speciality product retailer

Speciality product retailer
pharmaceutical-wholesaler.pdf

Pharmaceutical wholesaler

Pharmaceutical wholesaler
international-financial-institutions.pdf

International Financial institutions

Dissolution and parallel creation of a new joint venture                         

hospitality-chain.pdf

Hospitality chain

Providing support around options analysis and a ...

forecourt-retailer.pdf

Forecourt retailer

Forecourt retailer


Our deal advisory insights

Enterprise transformation

Helping you redefine your portfolio, business and operating model: transforming how and where you win.
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Get in touch

Read enough? Get in touch with our team and find out why organisations across the UK trust us to make the difference.

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