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      When it comes to IBM licensing, no one is better positioned to help than us.

      We’ve been doing this for over two decades with a global network of experts who’ve seen it all. From cost takeout to compliance, to contract negotiation, we bring deep insight and proven tools to every engagement.

      As an Authorised SAM Provider for IBM’s Client Value Acceleration (CVA) program, we are helping hundreds of IBM’s customers worldwide to maximise the value they are getting from their IBM software investments.

      And we do it shoulder-to-shoulder – working with you, not just for you.


      Rupert Rowson

      Director – Software Contract Intelligence

      KPMG in the UK


      Simon Bolton

      Director – Software Contract Intelligence

      KPMG in the UK


      IBM’s Customer Value Agreement streamlines licensing, aligns spend to outcomes, and reduces compliance risk while enabling flexibility for transformation. KPMG’s deep, proven SAM expertise - spanning baselining, license optimisation, contract renewal support – helps our clients structure, deploy, and operate CVA effectively, minimising risk, maximising value, and delivering measurable savings and control from day one.

      Simon Bolton

      Global Leader – SAM Services

      Why CVA?

      As an IBM client, you want to get business value from IBM software quickly to maximise every pound spent on IBM technology. You also want the deployment of IBM software to be done safely and without the risk of breaching software license agreements.

      This is where CVA comes in.

      As a CVA client, you work with an Authorised Software Asset Management partner (such as KPMG) to put in place automated systems and processes measuring and reporting IBM technology consumption on a quarterly basis. This data is imported to the CVA portal and used to build a range of views and insights for you to use. Together with your IBM account team, you can identify opportunities to generate more value from the software and mitigate risk.

      Once, managing IBM software contracts required the mastery of highly detailed spreadsheets. Now, IBM provides CVA participants with a single pane of glass offering summary-level dashboards covering all important metrics – and the ability to drill down on the detail if required.

      Core benefits of CVA participation include:

      • Your personalised “single pane of glass” portal

        actionable insights on what is deployed, in use, and what is available for adoption across your enterprise. This enables proactive portfolio management, and visibility of support.

      • IBM technical experts working together with you

        to map opportunities for future value through pilots, POCs and solution workshops.

      • AI-driven insights

        to align and activate business opportunities with IBM software.

      • Exemption

        from IBM software licence audits.


      Our approach

      How KPMG will enhance your ITAM processes, upskill your team and maximise the return on your investment in IBM technology.


      Establish Sustainable Processes

      KPMG will support you to put in place processes and tools to enable the repeated periodic measurement and reporting of complete and accurate IBM license consumption and entitlements.

      Crystallise ongoing benefits

      Benefit from trustworthy data, reduced waste and cost, assured sub-capacity pricing, audit protection, upskilled personnel, immediate access to expert advice, ability to allocate costs, better supplier relationship, proactive planning for new technology, and much more.

      Prepare CVA Reports

      KPMG will support you to collect, analyse and report consumption of all in-scope IBM programs, taking advantage of technical and commercial advantages of CVA participation.

      Continuously improve

      KPMG will provide ongoing advice and insight to develop your ITAM practices, help you to stay compliant, optimise your consumption of IBM licenses and plan for future needs and new technical developments.


      Serve your unique environment

      KPMG’s approach to delivering CVA is built around a tried and tested framework, but with the flexibility to accommodate your unique environment and needs.

      We aim to go beyond the minimum reporting requirements, to enhance your ITAM processes, upskill your team, and to help you leverage the information in the CVA portal to plan for your future needs and get the maximum return from your IBM technology.


      Clients choose KPMG as their IBM CVA partner because we combine unrivalled IBM licensing depth with end‑to‑end SAM delivery – baselining, entitlement reconciliation, tool enablement, governance and negotiation. As a long‑standing, IBM‑authorised CVA provider, we run the program with rigour, transparency and trusted mediation to reduce risk and unlock measurable value.

      Rupert Rowson

      Global Leader – IBM CVA Services


      Interested in joining the CVA program?

      Get in touch with us and we can help you make this happen.




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      Discover why organisations across the UK trust KPMG to make the difference and how we can help you to do the same.