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      “Retaining the £20,000 cash ISA allowance will be welcome news for savers and lenders, particularly smaller building societies that rely heavily on cash deposits to fund mortgage lending.

      “Changing the cash ISA allowance was never likely turn the UK into a nation of investors - 87% of cash ISA holders confirmed they wouldn’t switch to stocks and shares regardless of the lower cash limit. Whilst today's announcement also includes new ISAs aimed at first time buyers and potential investors, the constant changes to ISA rules risks detracting from one of the product's main benefits to consumers - its simplicity.

      “Away from product designs, focus must turn to making a success of measures already in place to boost financial literacy and support consumers with financial decisions.”

      Paul Riseborough

      Partner, Financial Services Advisory

      KPMG in the UK


      -ENDS-

       

      For media enquiries, please contact:

      Petra Shuttlewood, Senior Manager, Media Relations
      Tel: +44 (0) 7935 350724
      Email:
      Petra.Shuttlewood@KPMG.co.uk

       

      Christina Bridge, Senior Manager, Media Relations
      Tel: +44 (0) 7789504905
      Email:
      Christina.Bridge@kpmg.co.uk

       

      KPMG Press Office
      Tel: +44 (0) 207 694 8773

       

      About KPMG in the UK:

      KPMG is trusted to make the difference for our clients, people and the communities we work in. With our people’s deep sector expertise and cutting-edge technology, we help organisations overcome their biggest challenges and unlock new opportunities to transform and grow. 

      On 1 October 2024, KPMG UK and KPMG Switzerland merged to form KPMG UK/Swiss Group, scaling our strengths and amplifying the difference we make. 

      KPMG International Limited is a global organisation of independent professional services firms providing Audit, Tax and Advisory services in 138 countries and territories. Each KPMG firm is a legally distinct and separate entity and describes itself as such.