Increased client demand for advice on tax transformation and the use of Generative AI from the firm’s tax and legal business delivered an 8% increase in net sales. KPMG’s consulting arm also recorded an increase in sales of 7%, with clients seeking advice on a range of transformation projects including digitisation. The firm’s audit practice grew 19%, driven by expanded reporting requirements.
The wider slowdown in the global deals market and challenging UK market conditions in the firm’s fourth quarter of financial reporting saw deal advisory sales decrease in the year by 6%.
Jon Holt, Chief Executive and Senior Partner of KPMG in the UK, said:
“Our people have worked exceptionally hard to deliver strong revenue growth against a challenging economic backdrop. Digitisation and emerging technologies are at the forefront of our clients’ minds, and we have the expertise to meet demand and help them gain a competitive edge.
“I am confident that our long-term strategy is delivering and putting the right foundations in place to transform the business for future, sustainable growth.”
Investment in retaining and attracting talent underpins KPMG UK’s three-year strategy to transform the firm for future growth.
The business reported a reduced profit before tax of £364m, following a 17% increase in staff costs. This was due to the firm’s desire to remain well invested in its people to retain the skills and experience needed to support market demand throughout the cycle. This, combined with lower levels of attrition across the sector, led to a 12%* increase in headcount.
To invest in future talent last year 2,573 new people were hired, 1,945 employees were promoted, and around 1,400 graduates and apprentices joined the firm.
Investing in emerging technologies and AI
Globally, KPMG and Microsoft expanded their industry-leading cloud and AI alliance to give colleagues early access to Microsoft 365 Copilot, Semantic Kernel, and Azure OpenAI Service, for its clients across Audit, Tax and Advisory, including piloting these technologies in the UK.
And in April 2023, a new global alliance with MindBridge brought advanced AI into the firm’s digital audits. This new alliance embeds statistical, machine learning, and rules-based analytics technology into KPMG Clara, KPMG’s smart audit platform, further enabling the identification of unexpected or high-risk transactions and helping to provide enhanced audit quality.