As noted by members of our Retail Think Tank in the latest Retail Health Sentiment Index, Q1 remained a tough demand environment, driven by poor weather and consumer caution.
Our survey results* show half of consumers have cut their non-essential spend, with price remaining top of mind and the majority claiming that any extra money resulting from reduced inflation will go straight into savings.
Yet when a focus on financial health seems the priority, Snoop spending data highlights clear growth in certain discretionary spend categories for their customers.
So where are they choosing to spend?