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Consumer Pulse April 2024

Consumer spending behaviours continue to be conflicted in Q1
consumer-pulse-snapshot

As noted by members of our Retail Think Tank in the latest Retail Health Sentiment Index, Q1 remained a tough demand environment, driven by poor weather and consumer caution.

Our survey results* show half of consumers have cut their non-essential spend, with price remaining top of mind and the majority claiming that any extra money resulting from reduced inflation will go straight into savings.

Yet when a focus on financial health seems the priority, Snoop spending data highlights clear growth in certain discretionary spend categories for their customers.

So where are they choosing to spend?

Linda Ellett

Head of Consumer, Retail & Leisure

KPMG in the UK


*KPMG survey of 3000 nationally representative UK consumers in March 2024.


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